Source title: Hunan Satellite TV & Mango TV New Ecology Appreciation Conference: Headwind Doubles Fusion Freshmen!
Doubles against the wind, fusion of new students! On the afternoon of May 18, the 2022 Hunan Satellite TV & Mango TV New Ecology Appreciation Conference was held in Changsha. Hunan Satellite TV and Mango TV started the dual-platform integration ceremony with the meaning of “1+1=Wang Bang”. With Wang Zhai talent fleet, Wang Zhai variety show production matrix, Wang Zhai film and television drama arrangement and procurement matrix, Wang Zhai new ecological marketing matrix, He Jiong and Wang Han lead the dual-platform Wang Zhai host group and many guests of drama variety content to promote “Hunan” to the market. Satellite TV + Mango TV” dual-platform 2022 drama content and new marketing trends, the event will be presented online + offline.
Double platform king bomb host group
Zhang Huali, Secretary of the Party Committee and Chairman of Hunan Radio and Television Group Co., Ltd. (Taiwan), and Gong Zhengwen, Deputy Secretary, General Manager, Director and Editor-in-Chief of the Party Committee of Hunan Radio and Television Group Co., Ltd. (Taiwan) attended the event and delivered speeches.
Hunan Radio and Television Group Co., Ltd. (Taiwan) leaders He Lihui, Luo Weixiong, Feng Jin, Zhu Haofeng, Xu Rong, Huang Wei, and assistant general manager Yang? attended the event. Members of various special committees, departments (centers), and media units of Hunan Radio and Television Group Co., Ltd. (Taiwan), as well as members of Hunan Satellite TV, Mango Supermedia, and Mango TV teams participated in the event.
At the scene, Zhang Huali, Cai Huaijun, Secretary of the Party Committee of Hunan Satellite TV, General Manager of Mango Supermedia, President of Mango TV, and Song Dian, Director of Hunan Satellite TV and Deputy Secretary of the Party Committee of Mango Supermedia, set sail for the integration of the two platforms.
Zhang Huali, Cai Huaijun and Song Dian start the dual platform integration ceremony
Adhering to the “1+1” strategy of Wang Zhai’s youth background, leading innovation and co-prosperity against the wind
On behalf of Hunan Radio and Television, Zhang Huali extended a warm welcome to the new and old customers who participated in the investment promotion conference online and offline. He said that this is the first brand release after the deep integration of the two platforms, and the content is very high-quality and rich. He is full of confidence in the dual-platform brand, content and new marketing service system, and hopes that everyone will be confident and support the dual-platform’s stronger innovation capability and infinite value conversion capability.
Hunan Radio and Television Group Co., Ltd. (Taiwan)
Party Secretary and Chairman Zhang Huali
Gong Zhengwen delivered a welcome speech on behalf of the Group (Taiwan) Party Committee. He expressed his heartfelt thanks to new and old customers and investors, and used the keywords “I don’t believe” and “Please believe” to express his appreciation for the country, the industry, and the The firm confidence of Hunan Radio and Television in the future. He said that the great changes unseen in a century and the global pandemic have made the situation we face very severe and complicated. This reminded him of Bei Dao’s poem “I Don’t Believe” more than 40 years ago, expressing that we do not believe that the epidemic will have no end, that the world will never have a peaceful day, that China’s development dividend is no longer, and that we do not believe in the pace of the great rejuvenation of the Chinese nation. will stagnate. Gong Zhengwen said that this year is the year of the 20th National Congress of the Communist Party of China, China’s national fortune is still on the rise, and China’s economy will definitely rise again. He appealed to our customers: I believe that Hunan Radio and Television has chosen the best track and walk on the best route; I believe that Hunan Satellite TV and Mango TV, which are at the top of the industry, have strong fighting power in the “headwind doubles”; I believe that all Mango people are dedicated With the attitude and determination to empower the brand and create value for customers, I believe that the dual platforms and customers will be able to keep the sky and see the moon. “In the face of adversity, we are all alone and brave, and we are all like-minded.” He hoped that everyone will go both ways, fight together, overcome difficulties and ride the wind and waves for a new turning point and starry sky.
Deputy Secretary of the Party Committee of Hunan Radio and Television Group Co., Ltd. (Taiwan)
General Manager, Director, Chief Editor Gong Zhengwen
Taiwan’s top fleets gather sharply and Wang Zhan variety show is ready to launch
Adhering to the guidance of content, Hunan Satellite TV and Mango TV operate up to 80% of mainstream variety shows in the video industry, becoming the “benchmark” for content production in the industry. The dual-platform integration Wang Zhuang fleet has assembled, and has reserved a total of 48 self-made variety show production teams, 29 film and television production teams, and 34 Xinmang plan strategic studios, creating the largest content production think tank in China, and building systematic content for the platform. production system. The dual platform will improve the political position, adhere to the value leadership, and launch the “Journey of Thought” “This Ten Years Has Been Moving Us” Matrix, “The 14th Golden Eagle Festival Gala”, “Pomegranate Blossom 3”, “China “Governance” and “The Party’s Daughter 2”, etc., welcomed the victory of the 20th National Congress with excellent results.
Zhou Shan, head of the dual-platform variety show project committee, shared the “three-step rule” for content creation at the meeting. The first step, adhering to the golden rule of “making a content must be able to solve a social problem, or take care of a social phenomenon”. The second step is to identify the user’s emotional resonance point, and to generate emotional resonance with the user with sufficient sincerity and authenticity. The third step is to add a little “accident” to the “familiar” to make the show more interesting. Taking this as a guideline, we ensure that high-quality popular models continue to be born, and high-quality products are in full bloom.
In 2022, in terms of ace IP iteration, two satellite TV ace programs “Hello, Saturday” and “Everyday Upward” will be newly upgraded; ace producer Zhang Yibei will bring the first youth culture development variety show “Beautiful Years Internet Agency”; The program is fully connected, and the ace producer Yan Ji joins hands with “The Great Detective”, “Escape Room”, “Women’s Reasoning Agency” and “The Reasoning Begins” four new and old IPs converge, and continue to make efforts to fan the comprehensive track; “Flowers and Teens” “Chinese Restaurant”, “Wife’s Romantic Travel”, “Time Concert” and “Night in Da Wan Chai” will also return strongly. At the press conference, the MV “Chengfeng”, the sailing song of “Riding the Wind and Breaking the Waves 3”, was released globally for the first time. The program will be officially launched on May 20.
In terms of the creation of new programs, based on trend judgment, paying attention to social trends, cultural trends, and technological trends, dual-platform hot-blooded variety shows and youth role model variety shows will be released together. Dual-platform producers Hong Xiao, Ren Yang, Kong Xiaoyi, Chen Wenhao, etc. came to the stage to promote new projects, focusing on national defense education “Real Warriors”, showing “Summer Humph” about running a farm, paying attention to art students to highlight their youth The breath-taking “Can Draw the Sky for Teenagers”, the “Anti-fraud Military Mentors Alliance” focusing on social hotspots, and the youth student debate program “Senior, Please Advise”; ”, the dual platform will launch the super S sound series “Sounds Endless Treasure Island Season” created by Hong Xiao Studio; the metaverse program “Imaginary Island”, which breaks the barriers between virtual and reality, and the domestic variety show “National Brand Research Institute”, “Peach Blossom Land in the City”, which deeply excavates the charm of trendy cultural blocks, and “The Market of Hope”, which reshapes the culture of the market and revitalizes the beautiful new countryside, will set off a new wave of variety shows.
Golden Eagle solo broadcast and mango monsoon two major brands of drama reserve collection
Based on the two characteristic labels of “Golden Eagle Solo” Theater and “Mango Monsoon” Theater, this investment promotion conference has assembled 39 ingenious dramas. Tang Fan, deputy editor-in-chief of Mango TV and general manager of the film and television center, said that Mango Monsoon Theater will respect creation, respect users, pay tribute to the times, pay tribute to human nature, and have high hopes. This time, it has brought more than 10 ingenious plays of Mango Monsoon Theater, including many of ” “Extraordinary Doctor”, “The Orphan of Mars”, “Da Song Juvenile breaking latest news 2”, “The Choice of Wife”, “Zhang Weiguo’s Summer” and other highly anticipated works.
Ren Xu, general manager of Mango TV Copyright Center, said that in the second half of the year, Golden Eagle Solo Theater will adhere to the “more leisurely, more diverse, and more realistic” style of light familiarity, deeply cultivate high-quality content, resonate at the same frequency on the Taiwan network, and release value iteratively. Super dramas such as “A Storm Rising”, “Youth Pie 2”, “Top Priority”, “The World‘s Long River”, “Go to a Windy Place”, “A Thousand Autumn Order”, and “I Love Bombers” are ready to go. In addition, Mango TV Film and Television’s self-created ecological creations “The River Rises”, “Come to Beijing”, “Meet the King in the Falling Flower Season”, “Overturning the Years”, “Boyfriend Pawn Shop” and “10,000 Kilometers of Time Difference” were also released at the conference. Power to enable the integration of Taiwan and the Internet.
Building a new ecology of mango marketing to enable high-value growth of the brand
Regarding how to achieve high-quality content to empower brands and seize the new dividends of youth growth, Wan Lin, the head of advertising and marketing for dual platforms, shared the new mango marketing methodology at the meeting. Competitive advantage, focusing on the customized strategy of “mango marketing”, providing new ideas for breaking through the brand dilemma.
On the one hand, the integration of the two platforms will build a more comprehensive marketing ecosystem. Relying on the exposure resources of the Taiwanese network, Xiaomang e-commerce transformation resources, Fengmang short video social communication resources and mutual entertainment private domains, etc., it will create the only real Taiwanese network in the market. A platform for connecting resources. On the other hand, Taiwan Network Integration has the most powerful program production center in the market, and can satisfy various brand marketing demands with super content productivity. After the integration, the dual-platform ports will converge to form a super user pool, forming the strongest broadcast position, realizing two-way combined delivery on media terminals and user terminals, ensuring global coverage and accurate access.
At the same time, Wan Lin released a brand-new mango marketing label at the conference. With the mango marketing applet as the carrier, it gathered the latest market content trends and the high-quality IP matrix of Taiwan and the Internet, and provided differentiated strategic tools for various industries. Content marketing services can effectively empower the growth of brand value. In addition, Chen Wenxian, senior director of advertising and marketing, said that Mango Marketing will be committed to creating a new growth territory, allowing Mango’s advantages to collide with the rising market, and shaping long-term marketing IPs such as the “Patrol Plan” and “Youth National Brand Action Plan”.
In 2022, Hunan Satellite TV and Mango TV will play against the wind, focusing on the fusion power of “Mango”, content power, and marketing power, breaking boundaries and innovating into the Mango 3.0 era, which will also lead the major Partners break through and win-win, build a new blueprint for content ecology, and jointly create a new world!
Doubles against the wind, fusion of new students! On the afternoon of May 18, the 2022 Hunan Satellite TV & Mango TV New Ecology Appreciation Conference was held in Changsha. Hunan Satellite TV and Mango TV started the dual-platform integration ceremony with the meaning of “1+1=Wang Bang”. With Wang Zhai talent fleet, Wang Zhai variety show production matrix, Wang Zhai film and television drama arrangement and procurement matrix, Wang Zhai new ecological marketing matrix, He Jiong and Wang Han lead the dual-platform Wang Zhai host group and many guests of drama variety content to promote “Hunan” to the market. Satellite TV + Mango TV” dual-platform 2022 drama content and new marketing trends, the event will be presented online + offline.
Double platform king bomb host group
Zhang Huali, Secretary of the Party Committee and Chairman of Hunan Radio and Television Group Co., Ltd. (Taiwan), and Gong Zhengwen, Deputy Secretary, General Manager, Director and Editor-in-Chief of the Party Committee of Hunan Radio and Television Group Co., Ltd. (Taiwan) attended the event and delivered speeches.
Hunan Radio and Television Group Co., Ltd. (Taiwan) leaders He Lihui, Luo Weixiong, Feng Jin, Zhu Haofeng, Xu Rong, Huang Wei, and assistant general manager Yang? attended the event. Members of various special committees, departments (centers), and media units of Hunan Radio and Television Group Co., Ltd. (Taiwan), as well as members of Hunan Satellite TV, Mango Supermedia, and Mango TV teams participated in the event.
At the scene, Zhang Huali, Cai Huaijun, Secretary of the Party Committee of Hunan Satellite TV, General Manager of Mango Supermedia, President of Mango TV, and Song Dian, Director of Hunan Satellite TV and Deputy Secretary of the Party Committee of Mango Supermedia, set sail for the integration of the two platforms.
Zhang Huali, Cai Huaijun and Song Dian start the dual platform integration ceremony
Adhering to the “1+1” strategy of Wang Zhai’s youth background, leading innovation and co-prosperity against the wind
On behalf of Hunan Radio and Television, Zhang Huali extended a warm welcome to the new and old customers who participated in the investment promotion conference online and offline. He said that this is the first brand release after the deep integration of the two platforms, and the content is very high-quality and rich. He is full of confidence in the dual-platform brand, content and new marketing service system, and hopes that everyone will be confident and support the dual-platform’s stronger innovation capability and infinite value conversion capability.
Hunan Radio and Television Group Co., Ltd. (Taiwan)
Party Secretary and Chairman Zhang Huali
Gong Zhengwen delivered a welcome speech on behalf of the Group (Taiwan) Party Committee. He expressed his heartfelt thanks to new and old customers and investors, and used the keywords “I don’t believe” and “Please believe” to express his appreciation for the country, the industry, and the The firm confidence of Hunan Radio and Television in the future. He said that the great changes unseen in a century and the global pandemic have made the situation we face very severe and complicated. This reminded him of Bei Dao’s poem “I Don’t Believe” more than 40 years ago, expressing that we do not believe that the epidemic will have no end, that the world will never have a peaceful day, that China’s development dividend is no longer, and that we do not believe in the pace of the great rejuvenation of the Chinese nation. will stagnate. Gong Zhengwen said that this year is the year of the 20th National Congress of the Communist Party of China, China’s national fortune is still on the rise, and China’s economy will definitely rise again. He appealed to our customers: I believe that Hunan Radio and Television has chosen the best track and walk on the best route; I believe that Hunan Satellite TV and Mango TV, which are at the top of the industry, have strong fighting power in the “headwind doubles”; I believe that all Mango people are dedicated With the attitude and determination to empower the brand and create value for customers, I believe that the dual platforms and customers will be able to keep the sky and see the moon. “In the face of adversity, we are all alone and brave, and we are all like-minded.” He hoped that everyone will go both ways, fight together, overcome difficulties and ride the wind and waves for a new turning point and starry sky.
Deputy Secretary of the Party Committee of Hunan Radio and Television Group Co., Ltd. (Taiwan)
General Manager, Director, Chief Editor Gong Zhengwen
Taiwan’s top fleets gather sharply and Wang Zhan variety show is ready to launch
Adhering to the guidance of content, Hunan Satellite TV and Mango TV operate up to 80% of mainstream variety shows in the video industry, becoming the “benchmark” for content production in the industry. The dual-platform integration Wang Zhuang fleet has assembled, and has reserved a total of 48 self-made variety show production teams, 29 film and television production teams, and 34 Xinmang plan strategic studios, creating the largest content production think tank in China, and building systematic content for the platform. production system. The dual platform will improve the political position, adhere to the value leadership, and launch the “Journey of Thought” “This Ten Years Has Been Moving Us” Matrix, “The 14th Golden Eagle Festival Gala”, “Pomegranate Blossom 3”, “China “Governance” and “The Party’s Daughter 2”, etc., welcomed the victory of the 20th National Congress with excellent results.
Zhou Shan, head of the dual-platform variety show project committee, shared the “three-step rule” for content creation at the meeting. The first step, adhering to the golden rule of “making a content must be able to solve a social problem, or take care of a social phenomenon”. The second step is to identify the user’s emotional resonance point, and to generate emotional resonance with the user with sufficient sincerity and authenticity. The third step is to add a little “accident” to the “familiar” to make the show more interesting. Taking this as a guideline, we ensure that high-quality popular models continue to be born, and high-quality products are in full bloom.
In 2022, in terms of ace IP iteration, two satellite TV ace programs “Hello, Saturday” and “Everyday Upward” will be newly upgraded; ace producer Zhang Yibei will bring the first youth culture development variety show “Beautiful Years Internet Agency”; The program is fully connected, and the ace producer Yan Ji joins hands with “The Great Detective”, “Escape Room”, “Women’s Reasoning Agency” and “The Reasoning Begins” four new and old IPs converge, and continue to make efforts to fan the comprehensive track; “Flowers and Teens” “Chinese Restaurant”, “Wife’s Romantic Travel”, “Time Concert” and “Night in Da Wan Chai” will also return strongly. At the press conference, the MV “Chengfeng”, the sailing song of “Riding the Wind and Breaking the Waves 3”, was released globally for the first time. The program will be officially launched on May 20.
In terms of the creation of new programs, based on trend judgment, paying attention to social trends, cultural trends, and technological trends, dual-platform hot-blooded variety shows and youth role model variety shows will be released together. Dual-platform producers Hong Xiao, Ren Yang, Kong Xiaoyi, Chen Wenhao, etc. came to the stage to promote new projects, focusing on national defense education “Real Warriors”, showing “Summer Humph” about running a farm, paying attention to art students to highlight their youth The breath-taking “Can Draw the Sky for Teenagers”, the “Anti-fraud Military Mentors Alliance” focusing on social hotspots, and the youth student debate program “Senior, Please Advise”; ”, the dual platform will launch the super S sound series “Sounds Endless Treasure Island Season” created by Hong Xiao Studio; the metaverse program “Imaginary Island”, which breaks the barriers between virtual and reality, and the domestic variety show “National Brand Research Institute”, “Peach Blossom Land in the City”, which deeply excavates the charm of trendy cultural blocks, and “The Market of Hope”, which reshapes the culture of the market and revitalizes the beautiful new countryside, will set off a new wave of variety shows.
Golden Eagle solo broadcast and mango monsoon two major brands of drama reserve collection
Based on the two characteristic labels of “Golden Eagle Solo” Theater and “Mango Monsoon” Theater, this investment promotion conference has assembled 39 ingenious dramas. Tang Fan, deputy editor-in-chief of Mango TV and general manager of the film and television center, said that Mango Monsoon Theater will respect creation, respect users, pay tribute to the times, pay tribute to human nature, and have high hopes. This time, it has brought more than 10 ingenious plays of Mango Monsoon Theater, including many of ” “Extraordinary Doctor”, “The Orphan of Mars”, “Da Song Juvenile breaking latest news 2”, “The Choice of Wife”, “Zhang Weiguo’s Summer” and other highly anticipated works.
Ren Xu, general manager of Mango TV Copyright Center, said that in the second half of the year, Golden Eagle Solo Theater will adhere to the “more leisurely, more diverse, and more realistic” style of light familiarity, deeply cultivate high-quality content, resonate at the same frequency on the Taiwan network, and release value iteratively. Super dramas such as “A Storm Rising”, “Youth Pie 2”, “Top Priority”, “The World‘s Long River”, “Go to a Windy Place”, “A Thousand Autumn Order”, and “I Love Bombers” are ready to go. In addition, Mango TV Film and Television’s self-created ecological creations “The River Rises”, “Come to Beijing”, “Meet the King in the Falling Flower Season”, “Overturning the Years”, “Boyfriend Pawn Shop” and “10,000 Kilometers of Time Difference” were also released at the conference. Power to enable the integration of Taiwan and the Internet.
Building a new ecology of mango marketing to enable high-value growth of the brand
Regarding how to achieve high-quality content to empower brands and seize the new dividends of youth growth, Wan Lin, the head of advertising and marketing for dual platforms, shared the new mango marketing methodology at the meeting. Competitive advantage, focusing on the customized strategy of “mango marketing”, providing new ideas for breaking through the brand dilemma.
On the one hand, the integration of the two platforms will build a more comprehensive marketing ecosystem. Relying on the exposure resources of the Taiwanese network, Xiaomang e-commerce transformation resources, Fengmang short video social communication resources and mutual entertainment private domains, etc., it will create the only real Taiwanese network in the market. A platform for connecting resources. On the other hand, Taiwan Network Integration has the most powerful program production center in the market, and can satisfy various brand marketing demands with super content productivity. After the integration, the dual-platform ports will converge to form a super user pool, forming the strongest broadcast position, realizing two-way combined delivery on media terminals and user terminals, ensuring global coverage and accurate access.
At the same time, Wan Lin released a brand-new mango marketing label at the conference. With the mango marketing applet as the carrier, it gathered the latest market content trends and the high-quality IP matrix of Taiwan and the Internet, and provided differentiated strategic tools for various industries. Content marketing services can effectively empower the growth of brand value. In addition, Chen Wenxian, senior director of advertising and marketing, said that Mango Marketing will be committed to creating a new growth territory, allowing Mango’s advantages to collide with the rising market, and shaping long-term marketing IPs such as the “Patrol Plan” and “Youth National Brand Action Plan”.
In 2022, Hunan Satellite TV and Mango TV will play against the wind, focusing on the fusion power of “Mango”, content power, and marketing power, breaking boundaries and innovating into the Mango 3.0 era, which will also lead the major Partners break through and win-win, build a new blueprint for content ecology, and jointly create a new world!