Original title: IMAX will participate in the 2021 ChinaJoy “Space Station” theme exhibition area
On July 30th, Beijing time, IMAX officially participated in the 19th China International Digital Interactive Entertainment Exhibition (ChinaJoy for short) today. While showing the highlights of IMAX’s cutting-edge technology, it also provides players and fans with a rich and interesting interactive experience. Marvel Domestic and foreign celebrity IPs such as the popular super-British “Venom” and the hitting National Comic “White Snake 2: The Rising Snake” will be featured in the IMAX exhibition area, opening offline linkages and distributing benefits. Many wonderful experiences are not to be missed.
As one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy invited IMAX to set up an exclusive exhibition area in ChinaJoyBTOC (Hall E5), a comprehensive digital entertainment theme exhibition area open to the public, to open a wider range of online channels Demonstrate communication. The IMAX exhibition area is designed with the theme of “Space Station”. The overall style highlights the sense of science and technology and the sense of future, echoing the development concept of IMAX constantly challenging new technological heights; the content setting focuses on fun and interactivity, and strives to provide the audience with a cool and unforgettable exhibition Experience.
Highlight 1: One-stop exploration of the IMAX world of light and shadow, hardcore movie fans must come
In the “IMAX space station”, the “main console”, “core cabin” and “flight log” modules will be a window to intuitively understand the highlights and development of IMAX technology. The “main console” is the main stage that leads the audience into the magical world of IMAX, where the audience can obtain detailed and in-depth exclusive information; IMAX relies on a set of tailor-made patented technology and the combination of theater design to create A highly immersive movie-watching experience, the “core cabin” area will fully display the core technology highlights of IMAX; the “flight log” uses a magnificent poster wall to reproduce the collections of many fans and treasures, and more visually present IMAX and the world The development history of the film’s close cooperation.
Highlight 2: Guoman’s Light “White Snake 2: The Tribulation of the Green Snake” bursts with word of mouth, the green snake Coser visits
The national comic film “White Snake 2: The Tribulation of the Green Snake”, which has landed in more than 720 IMAX theaters in the Mainland on July 23, is also one of the highlights of the ChinaJoy and IMAX booths. With the word-of-mouth bursting after the film, the IMAX 3D movie viewing experience has been well received, and the characters in the film have also gained the attention of a large number of fans and two-dimensional players. During this ChinaJoy, Green Snake Coser of “White Snake 2: The Rise of the Green Snake” will be a guest in the IMAX exhibition area to interact with fans, and distribute IMAX special exclusive posters and other exquisite peripherals. Watching movies and exhibitions opens up a dual national drama.
Highlight 3: IMAX Enhanced experience cabin immersed in the experience of IMAX home audio and video entertainment
IMAX Enhanced is a brand new home entertainment authorization and certification project jointly created by IMAX and DTS. It is currently the only home entertainment project that can experience IMAX’s iconic stunning picture quality, excellent sound quality and super-large format outside the cinema. As the first show of IMAX Enhanced ChinaJoy, an immersive home entertainment experience room that restores the living room scene is carefully arranged in the experience cabin of IMAX Enhanced, providing the audience with the ultimate experience of “Relive the IMAX audiovisual feast at home”. Welfare can be described as sincere.
Highlight 4: The exclusive benefits of the space station are worthwhile
In order to repay the fans’ love, “IMAX Space Station” also carefully prepared generous exclusive benefits and the first appearance of IMAX brand surroundings for movie fans to collect. The IMAX brand derivatives provided by “Supply Station” are unique in creativity, and many collection-level exquisite peripherals are worth looking forward to, and the gashapon machine incarnation of “AI Astronaut” will also provide exclusive discounts from IMAX. The audience can also watch the universe from the view of the IMAX space station in the photo check-in area of the “observation platform”, and record this highlight moment with a cool check-in card full of science fiction.
The highlight of the finale: Marvel’s alternative super-British venom and mysterious villain surprise airborne IMAX exhibition area for the first time offline in the same frame “showdown”
The indispensable highlight of “IMAX Space Station” must be the movie element, and the Marvel superhero movies on the IMAX screen have always been loved by movie enthusiasts. In order to satisfy the desire of the majority of movie fans and ChinaJoy players to see the cool Marvel classic characters online, IMAX, as the host, specially set up a “secret visitor” exhibition area this time.
In Marvel comics, the alternative super-British character “Venom” and its fateful foe will be airborne in the IMAX exhibition area for business. With the 18-year adaptation of the film “Venom: Deadly Guardian” released in China, “Venom” has accumulated super popularity in the hearts of fans. The most well-known super villain big boss character in this comic has also been previewed in the movie easter egg, which aroused the fans’ expectations. This time, the two major characters appeared together in ChinaJoy, which will definitely feast the eyes of fans of anime and games.
In addition, another important character in the Marvel universe, Spider-Man, also surprises in the IMAX space theme exhibition. The Spider-Man who appeared this time matched the theme of “Space” and wore the “Steel Spider Suit” in Avengers 4. In addition to letting fans reminisce about the handsome image of Spider-Man in “Spider-Man: Far From Home”, it also sparked fans’ attention to the new work ” Speculation about which suit the “Brother Dutch” will be wearing in the “Spider-Man: No Home Returned” movie.
The 19th ChinaJoy will be held at the Shanghai New International Exhibition Center from July 30th to August 2nd. The carefully prepared IMAX exclusive exhibition area has been decorated and awaits fans, audiences and guests from all walks of life. Visitors who are unable to visit the site in person can also follow the exhibition and IMAX official accounts, and participate in the ChinaJoy Plus online carnival to achieve “Cloud Shopping Exhibition”.
About IMAX China
IMAX China is a subsidiary of IMAX Corporation registered under the laws of the Cayman Islands and is a limited liability company. IMAX Corporation established IMAX China to manage the growing business of IMAX in Greater China. IMAX China is listed on the main board of the Hong Kong Stock Exchange with the stock code “1970”.
About IMAX Corporation
IMAX Corporation is an innovative entertainment technology provider that combines proprietary software, theater design and equipment to create an immersive experience that makes viewers feel like they are in the movie. Well-known producers and film companies use IMAX theaters to connect with audiences in special ways. The IMAX network has become an important film distribution platform for major films in many parts of the world.
IMAX Corporation is headquartered in New York, Toronto and Los Angeles, and has offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2021, IMAX has 1,654 IMAX theaters in 85 countries and regions around the world (1,569 commercial complex project theaters, 12 tourist attractions commercial theaters and 73 science and education venues). On October 8, 2015, IMAX China, a subsidiary of IMAX Corporation, was officially listed on the Hong Kong Stock Exchange under the trading code “1970”.
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