Sohu Entertainment News (Hamai/Text) The shadow market in March ended dimly. The total box office of films nationwide was 912 million yuan, down 63.6% from 2.503 billion yuan in March last year, and down 91.2% from 10.357 billion yuan in February this year.
If you only look at the net split box office excluding “service fees”, the split box office in March was 833 million yuan, a new low in the past ten years (in 2020, due to the epidemic, the theaters were completely closed, and no box office was released in March), which is the same as that in March 2012. 833.4 million was basically the same.
On the one hand, due to the lack of blockbuster domestic new films, the shortage of films has greatly reduced the audience’s enthusiasm for watching movies. The first and second in the box office in March are the old films “Changjin Lake: Water Gate Bridge” and “The Killer” in the Spring Festival in February. Not too calm”. The three Hollywood blockbusters “Uncharted”, “The New Batman” and “Moonfall” introduced in the latter half of the year were not as good as expected and could not achieve the effect of saving the market.
On the other hand, the re-emergence of the epidemic has led to the closure of theaters in many places. So far, more than 50% of the theaters have been closed, and less than half of the theaters are open. In some provinces and cities with severe epidemics, theaters have been completely closed, while other cities are under regional control.
According to the data of Maoyan Professional Edition, on March 30, there were 5,717 operating theaters nationwide, with an operating rate of 47.56%, and the national box office on that day was less than 12 million yuan. Among them, cinemas in Shanghai, Tianjin, and Jilin are basically closed. The operating rate of theaters in Liaoning is 2.89%, the operating rate of theaters in Jiangsu is 6.78%, the operating rate of theaters in Fujian is 11.11%, the operating rate of theaters in Shandong is 12.29%, and the operating rate of theaters in Guangxi is 20.53%. .
The situation is not expected to improve in April. The upcoming Qingming files, such as “Major Events in Life”, “The Detective War”, “The Last Truth”, “The Victim”, “You Are My Spring” and “Friends of the Week” have all been withdrawn. , there are only two imported films “Escape Room 2”, “Hotel Elf 4” and one cartoon “Prairie Battle”.
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