In the hit drama “The Dust of the World” that ended not long ago, many netizens not only swiped the barrage to “get to Bi Wenjun’s face” and “it turns out that Wu Xuanyi’s eyes can speak”, but also commented ” Now the little sweet dramas are so textured”…In a scene in the drama showing the life in the early morning neighborhood, the light processing, the structure of light and shadow, the relationship between light and dark, and the contrast between cold and warm are more reasonable, and the depth and detail of the image are enhanced. Levels make the street full of life atmosphere closer to daily life, successfully realizing “freedom of texture”. And the purest beauty of each artistic creation picture is being better released through iQIYI’s cinema-level audio and picture standard-the continuously upgraded “expressiveness” of Jieqiyinghua.
1080P mode
Framed Movie Mode
In order to allow users to better discover and feel the “beauty of artistic creation”, iQiyi recently announced that it will further enrich the iQiyi frame and picture mode by supporting the “China Ultra HD Video Industry Alliance (CUVA Alliance) HDR Vivid video standard.” The high-quality audio-visual experience allows users to enjoy a more effective connection with artistic creation. At the same time, iQiyi has also become the first streaming media platform in the online audio-visual industry that can broadcast full HDR content using the HDR Vivid high dynamic range video standard.
HDR Vivid is a more open technical standard and solution with industrial safety requirements, which is more suitable for end-to-end industrial deployment by all partners in the ultra-high-definition video industry ecological chain. The cooperation between iQiyi and the China Ultra HD Video Industry Alliance aims to rapidly promote the development of the ultra HD video industry and enhance the influence of core key technology standards based on the industry perspective and relying on ultra HD video content.
At present, through continuous technical exploration, iQIYI HDR technology can support a variety of international mainstream HDR standards, such as Dolby Vision, HDR10, etc., and now it has successfully “expanded” to support HDR Vivid, further ensuring that more high-quality content can be Get a better presentation and experience at iQiyi. With the support of HDR Vivid video standard by iQIYI codec technology, users can watch more details of the picture, making color expression more abundant and color management more accurate. In order to allow users to experience better results on more terminal devices, iQiyi has also optimized color management in terms of terminal presentation content, such as perfecting the adaptation of more than 100 models of iOS, Android, Hongmeng and other platforms, covering With the recently released hardware devices such as Mi Mix4, Honor Magic3 Pro, Lenovo YOGA Pad Pro, Huawei MatePad 11, users can take the lead in enjoying the HDR Vivid video standard for self-made dramas, movies, variety shows and other content at iQiyi’s “Framework” , Such as “In the Dust of the World“, “Chinese Flying Man” and so on.
As a new force in the field of dynamic HDR video standards, the HDR Vivid video standard was released by the China Ultra HD Video Industry Alliance. Its rendering effect is better than the mainstream static metadata HDR solution of the international mainstream, and it performs particularly well in brightness adaptation and other aspects. Compared with the traditional SDR (standard dynamic range) in the production domain, it can present a wider dynamic range, and the light and dark parts of the picture are more distinct. In other words, users can see more vivid color levels and more details in the screen, so that they can better understand the intentional expression of each artistic creation. At the same time, the HDR Vivid video standard can also be adapted to different terminals through intelligent computing, that is, when users watch movies through TVs, computers, mobile phones, tablets, etc., as long as the device supports HDR Vivid effect display, they can experience the best The screen viewing effect is as if “the screen ability is activated”.
When you turn on the frame picture mode, users can enjoy images that are infinitely close to what the naked eye can see. Even watching night movies, they will no longer have the feeling of “night blindness”, and can better get the atmosphere of the plot. For example, in the clip of the hero driving passengers on behalf of the hero in “The Flying Man of China”, you can see the obvious contrast between the high brightness of the car body and the dark surroundings due to the reflection of the street lamp at night, and even the small scratches on the car body can be clearly seen. At the same time, the protagonist’s face is also sharp, and his expression is also very clear.
Since it was officially launched last year, iQIYI’s cinema-level audio and video standard “Framed Video” has been gradually deployed on TV and mobile terminals, making “enjoy ultra-immersive audiovisual anytime, anywhere” gradually become a new feature for many users to follow and watch movies. normal”. IQiyi will continue to work closely with the China Ultra HD Video Industry Alliance to continuously expand the coverage of HDR Vivid video standard content. Users will gradually be able to better experience more in line with the original creators in more terminals and more scenarios. The HDR effect of creative intent, and the best adapted high-quality movie viewing experience for different HDR video content and display terminals with different capabilities. In the future, iQiyi will continue to upgrade the audio-visual experience and better experience the beauty of art by carrying more audiovisual technologies, such as enhanced clarity, iQiyi HDR color management, and iQiyi sound effects.