ROME – Ethically it is a real revolution. “The guardians of the auto industry have been excluding women, and virtually anyone who is not a straight white man, for far too long. Lynk & Co is committed to changing this. How can we create solutions that work for everyone if we don’t all have the table? “. Speaking is Alain Visser, CEO of Lynk & Co, the new Sino-Swedish mobility brand, part of the Geely group which has landed in Amsterdam and Gothenburg, and will soon be in Milan as well. Lynk & Co was founded as an alternative to traditional automotive brands: the company is dedicated to creating a more equitable, progressive and sustainable society, ready to propose mobility solutions for “everyone.” “We started from the idea that mobility can be improved. This is why with our memberships having a car is not a question of all or nothing and it is even possible to share one with family and friends ”. The site reads. Hence the focus: quality and accessibility, starting from gender equality.
“Equality in the workplace should not be just a goal or a goal – comments Telma Negreiros, Vice President and Head of Communications for Europe – rather what we have discovered is that it is absolutely fundamental for the growth and productivity of a company: a huge numbers of talented people are still excluded and discriminated against on the basis of factors such as gender when different teams are tied to greater profitability ”.
The auto industry is adapting to evolving society but too slowly, according to new research done by Lynk & Co and Statista, market and consumer data analysts: they compared the gender ratios of some of the world‘s leading auto manufacturers . Result: the automotive industry continues to have large gender disparities. On average, car brands can boast the presence of only 15% of women (30% to 2%). As for management, they stop at 11% in management teams and 18% on management boards.
Lynk & Co has 45% of the hires women. 33% of management teams are female and there is a 50% split in the board of directors. With respect to mobility goals, Lynk & Co is committed to achieving a 50/50 gender split across the company by the end of 2021. “We’re not perfect either, but we are committed to total gender equality. across our entire workforce by the end of 2023 “.
There are currently two proposals for motorists: to join the club with the monthly rental of a car (“without hassle”) or to buy the car (online) with an initial deposit of 500 euros. Nothing could be simpler, it seems, starting from the proposed range. The model is one. A city SUV. It’s called 01 and you can choose full hybrid (36,000 euros) or plug-in (40,700) blue or black.
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