Source title: INDIGO’s “Refreshed” 10th Anniversary Event Brings Inspiration Collision
2022 coincides with the 10th anniversary of INDIGO’s opening. INDIGO has specially launched the theme concept of “refreshing a new look”, which also indicates that creative reverie and infinite new ideas will be introduced in the following activities, bringing together various partners to focus on trends and art. , Fashion and people-to-people dialogue and exchanges, and use cross-border surprises to interpret the new charm of INDIGO in its tenth year.
Open perspective to talk about new ideas, cross-border integration, unlimited creativity
A group of numbers “10” with colorful lines as design elements appeared colorfully as the overall visual image of INDIGO’s 10th anniversary. The eye-catching and colorful lines outline the shape of the number “10”, and the playful and novel “1” and “0” meet each other, forming a closely connected dialog box, as if to sincerely invite all partners to meet here and start a game. Diversified, sincere and inclusive open dialogues allow different ideas, viewpoints and positions to collide and merge here, inspiring different ideas and inspirations.
This “dialogue” will include a series of rich activities, such as the coffee youth festival that gathers many independent coffee brands in the imperial capital, fashion events with different styles and creative exhibitions that bring together the world‘s cutting-edge artists, etc. It gathers here with many well-known baristas, designers and artists in the art circle, so that novel inspirations are constantly collided, the expression of individuality can be interpreted, and the diverse perspectives and sincere love of life are displayed in a strong trend and artistic atmosphere.
Multi-level establishment of emotional connection, interactive experience implantation scene
The 10th anniversary celebration is also a dialogue between INDIGO and various parties. Through a series of videos and online topic interactions, we can deeply listen to the growth stories of brands and consumers. INDIGO will continue to explore new consumer needs, To serve new experiences and new ideas of life, and strive to present new artistic creative activities and unique consumption experiences everywhere. Through open-ended “dialogues”, we hope to further narrow the distance between INDIGO and consumers and various circles.
At the same time, there are a variety of whimsical digital games ingeniously implanted in the event scene, breaking the online and offline barriers, jumping out of the conventional scene marketing gameplay, and bringing consumers a lot of memory points. interactive experience; various deeply linked community-themed activities to establish a deep emotional connection with consumers, not only enjoying a convenient consumption experience, but also harvesting a full sense of happiness.
Continuous flow, stimulate future vitality
2022 is also the 50th anniversary of Swire Properties, one of INDIGO’s shareholders. The theme of the anniversary celebration of “Keep Flowing” demonstrates Swire Properties’ sense of responsibility and forward-looking innovation based on long-term development. INDIGO’s concept of “renewing a new look” echoes the original spirit praised by “continuous creation”, and interprets the value and vitality that INDIGO brings to the local community and surrounding areas.
About INDIGO
INDIGO is located at No. 18 Jiuxianqiao Road, Chaoyang District, Beijing, directly connected to Jiangtai Station of Metro Line 14, covering an area of about 59,000 square meters and a total floor area of about 176,000 square meters. Integrated commercial projects. The project includes a fashionable shopping mall, a Grade A office building, INDIGO, and a leisure business hotel, EAST Beijing. INDIGO has a fashionable and lively atmosphere and brings together many international brands. The brands in INDIGO include it , Massimo Dutti, Weekend Max Mara, IRO, Theory, lululemon, Club Monaco, Sandro, Maje, Diane Von Furstenberg, AIGLE, POLO RALPH LAUREN , ICICLE, ARC’TERYX, Longines, Sephora, Fauvism, Chanel Beauty, Acqua Di Parma, Bobbi Brown and more. In addition, food from all over the world gathers together, healthy and delicious, such as Michelin restaurant KEAAMI Modern Thai, New York popular burger brand Shake Shack, Dragon House · Boiled Fish, Little Chef Huaiyang Cuisine, Blue Frog, Chaotang, Putian Restaurant, Lime Thai, Sanqingtan Roast Goose, HULU by TRB, Rouwenwu, Yuanqi Ichiban Roast Pork and TIAGO, etc. There are also a variety of leisure and entertainment activities, so you can enjoy the literary and artistic style. The fourth-floor Xingjuhui Xingxing Cinema is the only five-star cinema in the Jiuxianqiao area. The 2,400-square-meter winter garden is uniquely designed with a dynamic glass roof and curtain wall, allowing the indoor warmth and comfort to meet the outdoor landscape. INDIGO Mall and EAST Beijing have both been awarded Gold certification by the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) rating, and INDIGO One has been awarded the Platinum Certification. In 2019, INDIGO became the first mixed-use project in the world to receive LEED v4.1 O+M: Platinum-level certification for existing buildings.
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