Home » Instagram, no longer just influencers: go to the links in the Stories even for small accounts

Instagram, no longer just influencers: go to the links in the Stories even for small accounts

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Instagram has announced that it will make it possible for all users to insert links within the Stories. The social network owned by Facebook has recently announced it on its official blog, specifying that it could take a few days for the new feature to be accessible from all accounts.

“From educating to equity, social justice and mental well-being, to the use of promoting and exposing new products to consumers, links are useful in many ways: for this reason we have decided to make this option available to anyone. », Declared the social. The new function, which a few months ago had replaced the “swipe up”, until now was limited to accounts with more than 10 thousand followers.

The process is simple: when creating the Story, simply select the sticker icon at the top right of the screen. Among those that will appear there will be the “Link” sticker, which will allow you to insert a link to a web page.

The function will be accessible for both commercial and marketing purposes – the company has been keen to emphasize the benefits to companies and shops – but also to individuals and users moved by any need. With regard to this, the platform underlined that to “limit harmful content, accounts that share information and content of” hate speech “or other elements that violate the guidelines of the Instagram community will not have access to the function”.

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