Home » IQIYI’s “The Life of Chow” hits Ren Jialun and Bailu’s “Aesthetic Love” repeatedly praised_China Net

IQIYI’s “The Life of Chow” hits Ren Jialun and Bailu’s “Aesthetic Love” repeatedly praised_China Net

by admin

A few days ago, the costume drama “Chow My Life”, starring Ren Jialun and Bai Lu, was broadcast on iQiyi. It is time for the current prince Xiao Nanchen, who is loyal to the country, to be married to the future prince who was married by the finger of birth. The feeling of restraint is even more precious in the thick and deep story line. In addition, Hong Xiao’s acclaimed sympathy but dare not speak, and the quietly initiating love between Xiao Yan and Feng Qiao, all embodied “aesthetic love” in the implicit expression of traditional oriental beauty.

At the same time, iQiyi also launched the linkage gameplay for the show for the first time both inside and outside the station. Artists’ airborne barrage area interaction, keyword barrage to unlock easter eggs, etc.; TV series super chat pendant on Weibo, CP naming contest, etc. The gameplay is novel and popular. It is also linked to the script-killing platform to allow everyone to watch the drama in the iqiyi station while collecting fragments to participate in the turntable activity to obtain the script volume, and then to perform the reasoning of the drama-derived emotional script. In the era of fast-food dramas that were accustomed to playing at 2x speed, I found a conscience drama worthy of taste, and also gained more drama benefits and interactive experience in the “immersive gameplay”.

  “Aesthetic Love” Sacrificing Personal Materials, Going to the Heart, the Depth of the Plot is praised by the Advanced

The “Aesthetic Love” in “The Life of Zhou” is the tacit “little beauty” of the protagonists, and also the “big love” of their sense of mission to defend their homes and countries. In the face of the great cause of the family, the brave and well-fighted Zhou Shengchen led the troops to the battle, and the gentle and intellectual Shu Shiyi silently waited for the return of his sweetheart; the saucy and heroic Hong Xiaoyu was accustomed to galloping on the battlefield, and the princess who had a marriage contract with Feng Feng dare to love but dare not speak. ; Xiao Yan and Feng Qiao’s mutual appreciation is also introverted and hesitant. It can be seen that the three pairs of protagonists have chosen to sacrifice their ego to achieve their great cause in the face of the more important and longer-term “big love”.

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The content is set based on the background, and the plot is not deliberately created “artificially sweet”, so that “Chow Sang Like the Past” in the first week of its broadcast has captured 170 hot searches on the entire network, won the high position in the authoritative list, and achieved a win-win situation in communication and word of mouth. . At the same time, the high-level texture of the screen and the intentional promotional materials have also won unanimous praise from netizens. The emotions of “reluctant to accelerate or even fast forward” and “every frame is worth collecting screenshots” fully affirmed the content and tone of the show. The heart of craftsmanship.

  IQIYIImmersive propagandaHow to playSuper pet fans create a sense of experience for the first time by linking patterns inside and outside the station

In addition to the promotional materials, what impresses netizens is the series of “immersive gameplay” launched by iQiyi for the first time on “The Life of Chow”. First of all, iQiyi gave benefits to netizens who made reservations to watch in the station, and launched interactive activities for Ren Jialun and Bailu to airborne the iQiyi barrage area. Taking into account the rapid development of “barrage culture” in recent years, netizens only need to visit Sending a bullet screen with specific keywords on iQiyi will unlock the limited Q version of Chenshi cp’s Touching Beauty Bone Egg. You can also search for “Chou Sheng as usual” in the site and click on the special page to enter the lottery, or participate in activities while watching a drama, and have the opportunity to get wonderful benefits such as customized peripherals and membership cards for the drama.

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It’s worth mentioning that the custom-developed “Chow Sang Candies Mode” on iQiyi Station has been launched. You can watch the episodes and enter the sugar search link of this mode. Click on the Chenshi cp related objects to collect the fragments, and complete each episode differently. The task of collecting clues participates in the turntable lottery. There are abundant prizes such as script coupons, artist signature photos, and customized drama series. At the same time, iQiyi cooperated with the script-killing app “I am Mystery” to launch the emotional book “Zhou Sheng Chen Shi Yi Zhuan” adapted from the original Mo Bao Fei Bao. Netizens who have obtained script coupons can try it out. It’s enjoyable to watch, and it can be pleasantly surprised.

The “immersive gameplay” of fancy linkage between inside and outside the station also has room for strength on the Weibo channel. The main actors and actresses of iQIYI have set up a variety of hand-painted easter eggs on Weibo, giving fans an interactive experience with true feelings. . The Weibo super chat pendant design of the drama and the gameplay of the CP naming contest allow netizens to reap the satisfaction of the content of the drama while increasing the joy of direct communication with artists.

The all-round pattern linkage fully caters to the leisure preferences of the vertical circle of people. For netizens, chasing drama is no longer passively accepting the content output of the platform, but participating in rich publicity gameplay to continuously improve the interactive experience. At 8 o’clock tonight, Ren Jialun and Bai Lu will also surprise the air in the iQiyi chat room to interact with everyone on the barrage. More excitement is here tonight, and we look forward to it.

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