It is now popular to kill the entire city as a script-Finance News

Original title: It is now popular to use the entire city as a script to kill

　　Mystery games have become popular in recent years, and online platforms have staged multiple escape rooms and script killing programs at the same time. These two entertainment methods have become indispensable choices for contemporary gatherings; immersive experience is a hot concept in tourism development. . As a fan of suspense and puzzle solving, I experienced a very unique “escape room game” in London before the epidemic. In Britain, where the cultural industry is quite advanced, there are still many experiences that combine urban exploration and entertainment. In recent years, there have also been more and more non-traditional secret rooms in China. There is no need to deliberately create a sense of immersion, and the stage is directly moved to the city.

Under this special background, when we discuss “real-life entertainment“, we are actually discussing how to break through the single and over-saturated entertainment method in electronic screens, and personally use our footsteps to measure the beautiful scale in the real world. From the brain-burning team building reservation project “Escape Room/Script Kill”, to the phenomenon-level urban dining IP “Super Wenheyou”, to the upcoming Beijing Universal Studios theme park, no matter the scale, real-life entertainment has long been Various forms have penetrated into the choices of citizens’ offline activities.

In recent years, under the two major bottlenecks of excessive investment in real scene construction and high homogeneity of entertainment innovation design, real scene entertainment has a tendency to take a step back and give up artificial artistic transformation in setting scenes, but gradually extend its hands. To the real streets of the city, and intervene in the daily life of urban residents with theming and game-solving methods. When the city you are in becomes the secret room you want to escape from, when the idle pedestrians on the street become the key NPC to solve the puzzle, when the immersive drama is staged on the ordinary street. . . . . .More and more young people choose to solve the mystery of the city by using the real city scene to solve the mystery.

What is the real city mystery: outdoor version of escape room, or street version of immersive performance?

Anya is a fan of secret rooms, a special “real-life secret room” she played in London. Influenced by her mother who loves to read suspense mystery novels, she loves to watch Agatha Christie’s works since she was a child. Sherlock Holmes and “Detective Conan” are naturally not missed. When she grows up, she seems to have become a secret room to solve mysteries. Lovers.While in the UK, Anya signed up for the Moriarty game produced by The Hidden City（Moriarty‘s Game）Not only has he been addicted to detectives on the streets of London, but he also tasted new sweetness when exploring the city in different ways.

In this game named after the villain Professor Moriarty in Sherlock Holmes, you can choose to be the policeman or Moriarty’s partner. If you choose the latter, then follow the clues received on your mobile phone to complete Professor Moriarty’s Join the alliance of the criminal genius and get a certification card to commemorate.Games from Marylebone, London（Marylebone）Starting from a small bar in, you will go to many attractions and buildings in Mayfair and Marylebone neighborhoods and interact with NPCs. The whole journey takes about 3 to 4 hours.

For Anya, real-world puzzle solving brings a moderate, life-like immersion, mainly from the two dimensions of scenes and characters, which brings people a dual experience of coincidence and magic. When the game is stripped of the virtual background, the daily blocks will be rendered with a sense of suspense and a sense of main line, giving people a sense of surrealism. At the same time, it is the vivid and three-dimensional people with different identities in the block that guide the participants to discover the clues—perhaps the shop assistants in the shops, the security guards in the museums, and they have unintentional interactions with the participants. Experience helps. Their kindness convinces you that these living people do not live by “providing you with clues.”

“For those of us who are not native speakers, sometimes our understanding of the topic may not be particularly good, and we will use everything that can be assisted, and the electronic dictionary is even more hands-on.”

Anya remembered that when she found clues by translating the words on the wall in a closed car dealership, she felt like she got goosebumps all over her body. It feels a bit like “Trumen’s World“. It turns out that life is full of arrangements.And another warm memory is about being in the Wallace Collection（The Wallance Collection） An elderly security guard met in, he saw Anya and his group have been looking at several paintings, and enthusiastically discussed with them the understanding of the text on the subject, providing a more localized perspective, which was regarded by Anya An “additional off-site help”.

In addition, driven by game missions, those areas that were ignored and had no chance to be explored were intensively excavated. Anya naturally discovered many treasure-like details buried deep in the city, and also gained a new understanding of the “immersion” of puzzle games.

At the same time, Anya believes that traveling through the streets of London is a very pleasant thing in itself. There are many distinctive Georgian buildings.（Georgian architecture）, There are also various high-end fashion shops, this trip can be regarded as an in-depth tour of this area.

“I have played a lot of horror secret rooms in Beijing. They are more about the pursuit of multi-dimensional sensory impact in a short time, so that you can get a sense of excitement in the process of solving puzzles, but as a whole, you can play more. Feel the routine inside; I rarely feel involved when watching immersive performances. No matter how immersed you are, it just allows you to follow other people’s stories. So to me, Moriarty games are more attractive. “

Real scene decryption richer than you think: street monuments, literary works, urban ghost stories…the source of inspiration for the game

Anya’s experience confirms that scripts that are naturally non-routines and strongly substituted for attributes are the two secrets of immersion in real-scene puzzle solving. Behind these are game designers’ considerations of how the script should be integrated with the real-world. The fictional storyline is combined with real historical elements in folklore and local cultural heritage, using brain-burning mysteries to stimulate the subjective initiative of the participants, and quietly help them unlock the city’sNew coordinates, New story.

In addition to Hidden City, the detective Sherlock crew also launched an official live game “SHERLOCK: THE OFFICIAL OUTDOOR GAME”, standing on the justice front in central London to search for evidence and solve mysteries. Another well-known British series, 007, is also the creative motif of the open puzzle game. Bond For A Day allows participants to experience James Bond’s life through a series of city activities, from landmark tours to shooting experiences to the favorites of British agents. Martini cocktails made from 269 pounds can also be worth the money.

Questo, the innovator in the real-world puzzle game, is a city exploration game app made up of local residents of the city. It has strong creativity in the design of the script. The theme of each of its games is extremely rich in inspiration, which may come from one A piece of literary or film and television works, a piece of historical data, and local urban legends.

There are dozens of options in London alone. Under the theme of the literary master Charles Dickens, you can explore the places where he studied and worked in the two blocks of Clerkenwell and Holborn, which were once full of pickpockets, and meet the colorful character prototypes in the novel; the notorious serial killings in the world The guilty Jack the Ripper is also one of the inspirations of the game. You can even come to the bar where the victim under the knife 130 years ago drank last to help solve the secret in the most puzzling case in history.

The past memories of those cities were originally only circulated among local residents in non-textual forms, such as gossip in street corner parks and folk songs sung by children. It is difficult for tourists to know half of them from history books or travel guides; In the real-world decryption script created by residents, outsiders from the city have the opportunity to come to different neighborhoods of London as “world-renowned detectives” and learn about some forgotten, rebellious and alternative historical anecdotes.

　　In addition to urban streetscapes, some cultural monuments also use the idea of ​​”non-enclosed rooms” to bring the public a new perspective of in-depth tour.The Louvre in Paris launched a limited “Art Escape” real-world puzzle game in 2018. Just as in “The Da Vinci Code”, the participants need to comb through the paintings of the Louvre to collect evidence, and they are also given a rare learning opportunity while escaping from the Louvre.

Some classic film and television IPs are also generalizing the concept of urban real-world puzzle solving, using suspenseful entertainment methods to integrate into the lifestyle of contemporary people, and constantly inject new vitality into old film and television dramas. ABQ LONDON is the world’s first immersive molecular cocktail bar, located in Hackney, London. It is famous for its highly restored “Breaking Bad” laboratory scenes. They create an immersive In the cocktail bar space, consumers can walk in with the same type of lab coat as Lao Bai, and use chemical reagents, glass beakers and syringes under the guidance of the staff to prepare a glass of mystery-colored drink.

　　“Cholita‘s Escaladoras” by Todd Antony．

“420 Cocktail”-actually made from bourbon whiskey, roasted brownie sherry, champagne foam, dry ice and leaf decorations (Cock).

A new type of immersive game that you can also try: Will urban real-world puzzle solving become a new future for domestic cultural tourism?

Although compared to foreign countries, there are no outstanding IP real-world puzzle solving projects in China, but there are still many cultural and tourism scenic spots that boldly try to cross-border and cross-circle, and attract the public to play and learn through the design of urban treasure hunt and detective games. , For young groups, in the form of theme games, combined with interest to maximize cultural heritage.

In 2019, the National Classics Museum tried to promote and promote the excellent traditional Chinese culture in a real-world puzzle-solving way, and popularize the public’s awareness of the protection of ancient books. Experts in different fields took the large-scale exhibition of classics launched on the 110th anniversary of the establishment of the National Library at that time-the “Chinese Traditional Cultural Classics Protection and Inheritance Exhibition” and the “Oracle Bone Inscriptions Memory Exhibition” as the themes, combined with scientific and technological interaction methods and The excellent texts of ancient books have created a treasure hunt game for the young people who come here.

Traditional domestic museums still carry some serious and orthodox shelves. The “Special Cultural Relics Survey” of Nanjing Confucius Temple is relatively lively and playful.

As a symbol of Nanjing City, the Confucius Temple was originally a Confucian Temple located on Gongyuan Street on the north bank of the Qinhuai River in Nanjing. It is the core area of ​​the Qinhuai scenery. Today, it has become a fusion of culture and commerce, simplicity and modernity, tourists and old Nanjing. Complex. Taking this as a cultural phenomenon as the background, Confucius Temple has launched a real-world exploration game with “traversal” as the core, combining the real feelings of tourists into the game narrative, allowing participants to achieve a stronger gaming experience at the same cost.

Shekou Old Street in Shenzhen has also tried to use real-world puzzle games to awaken the vitality of the street, breaking through the promotional content limited to “eating, drinking and playing” in the form of youthful content, so that more people can be relaxed and fun without time and organization constraints. Way to explore Shekou by yourself.

“Shekou Secret Detective”, which has entered the public beta stage, is one of the novel cases. It is gratifying that the game script here is created based on assisting the neighborhood office to solve the problems of people’s livelihood. In the game, young people are essentially participating in volunteer projects while learning about the local history and culture of Shekou.

As secret agents, players received D-level missions such as “Lost Property Finding the Master” and “Finding People” to solve Shekou’s community problems in the form of puzzle solving, and in the process “discovered that Shekou’s 40-year development history “Mystery Conspiracy” (game plot).

The “script-killing” industry, which has gradually shifted from an incremental market to a stock market, has gradually turned to boutique development under the pressure of high competition, and has a trend of integrating with the actual city scene.

Today, relying solely on character costumes and props to give players a sense of substitution is just a standard feature in offline stores. In order to allow players to better “enter into the play”, merchants have two dimensions of time and space on the scene of the script killing. The script was redesigned, and the “two days and one night” script killing came into being. This form of script killing will specifically tailor a whole real-life building for the content of the script, with built-in rooms tailored for different characters, and allow the player to fully immerse in the space for a two-day and one-night interpretation, just for the player Gain more immersion in the process of solving puzzles and be fully integrated into it.

Located in Chaoshan Scenic Area(4A-level scenic spots in Linping District, Hangzhou)At the foot of the Hangzhou Ink Rongzhuang Art Theme Hotel, it provides players with a new painting and script killing experience of “ride a boat, enjoy the lake view, and have a tea break”. It is very suitable for office workers to visit on weekends, in an environment surrounded by mountains and rivers. Get the ultimate relaxation.

“Two days and one night script killing” is more like a two days and one night customized tour with the theme of script killing. When the fun and exciting script, the high-rate clothing, the quiet landscape and the ultimate hotel and guesthouse enjoyment are combined, people’s pure “tourist” experience is upgraded to a “local” experience. From bystanders to participants, this kind of control over the sense of belonging is the nirvana of “high play” in the field of urban exploration. In addition to the landscape and scenery away from the hustle and bustle of the city, many script-killing teams have also carried out in-depth cooperation with the film and television city, Gufeng Town, etc., providing the script with grand and magnificent scene support, while also using the age-old details for the decryption design Provides greater possibilities.

Wuhan Zhiyin was originally a steamship with the style of the last century and a drifting theater at the Dahankou Wharf. Today, it is used to kill “Reef” in the form of a script to attract more people to check in. It has a five-thousand-square-meter luxury yacht space. , The four-layer unique hull and the design of a hundred people for multi-threaded reasoning at the same time, creating a red theme story with the spy war as the background during the Republic of China.

Urban real-world mystery solving in this way intervenes in scenic spots, streets and the lives of local residents, not only attracts the attention of young people from the perspective of entertainment, but also cultivates young people’s sense of belonging to the city and even cultural confidence. In the seemingly trivial content of the game, inadvertently, various scenic spots are used to pass on historical culture in an entertaining way, and promote the transformation of streets to “civil society”, which makes people can’t help but marvel at the original small real-world puzzles. Games can have such a positive meaning for society and culture, and people can’t help but look forward to real city puzzle solving in a more innovative form in front of us in the future.

　

Editor in charge: He Zhongfu