Home » Italian art museum reopens new data project “ShareArt” to track visitor interests-AI Artificial Intelligence

Italian art museum reopens new data project “ShareArt” to track visitor interests-AI Artificial Intelligence

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As Italian museums and galleries reopen to tourists and try to recover some of the 190 million euros (225 million US dollars) they lost last year, a new data project can help curators understand which paintings and sculptures will become them The biggest attraction.A research team from ENEA, the country’s new technology agency, has developed a data tracking device-based system “ShareArt” that can calculate the time and distance of visitors to museums and galleries looking at a certain piece of art.

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Through the camera close to the artwork, the ShareArt system records the number of observers and their behavior data when looking at a painting, sculpture or handicraft, including elapsed time and viewing distance. ENEA researchers Stefano Ferriani, Giuseppe Marghella, Simonetta Pagnutti and Riccardo Scipinotti said that this can help define the “pull value” of specific artworks, thereby changing the design of museums and galleries and exhibition arrangements.

Although the originally conceived system dates back to 2016, it was only after the government decided to fully reopen museums and art galleries that were largely closed due to the pandemic that it had a chance to be launched for field testing in recent weeks.

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In a joint project with the Istituzione Bologna Musei Museum, 14 ShareArt devices are being tested in combination, allowing researchers to test their techniques in exhibitions with works of art of various shapes, periods and sizes, without affecting the audience’s privacy.

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“Due to simple data processing, the observer’s gaze can be transformed into a graph,” Ferriani said in the interview. “We can detect where most of people’s attention is focused.”

For example, when observing “San Sebastián attended by Santa Irene” created by Trophime Bigot, “We realized that due to the light and shadow interaction produced by the artist’s brush, the observer is often not focused on the center of the composition, but slightly biased towards the face of the saint .

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ShareArt also tracked how many users stopped in front of an artwork and how long they watched it. Researchers say that few works attract the attention of museum or gallery visitors for more than 15 seconds, and the average observation time is only 4 to 5 seconds.

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