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Iveco Group, eight brands and a new logo

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TURIN – A new group, eight brands representing all the road activities of Cnh Industrial, from heavy vehicles to special vehicles, passing through buses, which will orbit in the new Iveco group from the beginning of next year. “A reality that is taking shape as a global organization charged with safeguarding, supporting and consolidating the eight unique and at the same time united brands”, reads the note in which the new logo is presented with which a historic brand, Iveco, dated 1975, is relaunched. .

The presentation of the Iveco Group symbol is a further step towards the completion of the spin-off from Cnh of this reality, which will start operating from the beginning of 2022. Iveco Group is represented as a holding company. The sober and light design places the accent on the brands that are part of it and pays homage to their rich and shared tradition, clearly delineating a trajectory towards their common future. A name that tells the long journey made by these industrial realities since 1975, when the Industrial Vehicles Corporation was established, transformed into the acronym Iveco.

“This unique identity uses a typeface that presents variations and clear” cuts “in some letters to express the precise focus that the new group should have – explain the designers who conceived the brand – The gray color refers to a sense of stability and a strong industrial DNA, acting as a starting point for the humble and demanding path that the company will have to follow, working with the utmost determination to achieve its objectives. The blue dot between the words “Iveco” and “Group” interrupts the chromatic scheme, to signal a future marked by sustainable innovation. This sphere also adds an element that acts as a fulcrum and dynamic center, suggesting balance and placing attention on the details of the complete composition of the logo ”.

Under the logo, the range of brands opens up, arranged on an ideal horizon line. At the center are the leading companies of the group: Iveco, a cutting-edge brand that designs, produces and markets heavy, medium and light commercial vehicles, and Fpt Industrial, the “heart” of the group, which supplies engines and systems to the other brands. propulsion systems, as a global leader in a broad range of powertrain technologies for customers in the agricultural, construction, marine and commercial vehicle industries.

Also on the front line, the brands for buses and coaches Iveco Bus and Heuliez are lined up; Iveco Defense Vehicles for highly specialized defense and civil protection vehicles; Astra, a global expert in quarry construction vehicles; the renowned manufacturer of fire-fighting vehicles and equipment Magirus; finally, in a strategic position, Iveco Capital, the financial arm of the Iveco Group, which supports all the other brands. The Financial Services division will in fact act as the keystone for the new business models of the Iveco Group, particularly in the alternative propulsion sector.

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