Home » Jaeger-LeCoultre, events around the world and a book for the 90th anniversary of the Reverso

Jaeger-LeCoultre, events around the world and a book for the 90th anniversary of the Reverso

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«The first surprise was in China at the end of April last year: as soon as the shops reopened, we registered record entries and sales. The same happened in the following months wherever the most rigid lockdowns emerged: signs that confirm the fascination of the physical experience of shopping for objects such as high-end watches ».
Catherine Renier, CEO of the Jaeger LeCoultre fashion house, is presenting the 2021 news digitally, using the articulated format developed by Watches & Wonders, but is already looking forward to the next stop of the fair, which will be in Shanghai and in attendance.

«In 2021 there will be a particular focus on the Reverso: the patent of our best and longseller was filed in March 1931. Such a“ round ”anniversary should be celebrated as it should be – explains Renier -. Even before the pandemic, we had started working on a celebratory volume, which now takes on more meaning: after a year of digital immersion, it is a symbolic return to physicality. The paper remains in time, fixes memories and emotions, just like a clock ».

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Reverso Tribute Small Seconds

The CEO of the house recognizes the power of digital and the opportunities it has given to navigate the year of the pandemic. «We already had e-commerce, but we have perfected it, observing the behavior of customers online and offering them the possibility of telephone assistance, of human contact – adds Renier -. Covid has forced us to familiarize ourselves with digital tools and at the same time to seek a balance with what we want to do in presence. Like the events to celebrate the Reverso, which will start from China but will be global ».

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The Reverso is among the most versatile watches and with the most transgenerational audience on the global scene. “His secret? You won’t even find it in the book, but you will feel its magic: a mix of design, haute horlogerie and uniqueness – concludes Renier -. Nobody has managed to match the peculiarity of the double “rotating” dial, which allows us to create new variations, like a canvas on which to paint small, timeless masterpieces ».

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