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TURIN – Jean-Pierre Ploué, chief design officer of Stellantis, will personally take care of the design of Lancia from the Centro Stile in Turin and declares: “The rebirth of Lancia is a very exciting challenge. It is an iconic brand, to which we want to return the central role it played in the past in Europe, exploiting its enormous potential ”.
Jean-Pierre Ploué will be able to count on a lean team dedicated to the brand, which will revolve around talented young designers.
Luca Napolitano, Lancia’s Chief Executive Officer, commented: “I welcome Jean-Pierre Ploué. I am truly honored that such a diverse group of professionals work together for the success of the brand ”.
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