Simonetta adds Stella McCartney kids
The licensing road has been on the way for some time now Simonetta, a Marche-based company part of the Carisma group that has just added Stella McCartney kids (from spring-summer 2022) to the portfolio that includes the brands Balmain, Emilio Pucci, Fay, Elie Saab, plus production contracts with Fendi and Thom Browne and the brand Simonetta (worth 5-8%). In 2020 Simonetta’s turnover exceeded 32 million (+ 20%), 50% for exports, and the company returned to profit. «Our strategy is clear – explains the managing director Niccolò Monicelli – we want to be a flexible platform to produce luxury children’s lines. We have closed the sales campaign for next autumn-winter at record levels, thanks to the winning mix of brands, and now we are preparing for the restart of the luxury baby market, which last year fell by 20% and which, according to our analyzes, will have an important rebound in 2021-2022 and then settle at a growth of 7-8% higher than the pre-Covid one “.
Miniconf adds clothing for Superga
The historic Tuscan company has also begun to look at the licenses Miniconf of the Basagni family (brands Sarabanda, Minibanda, iDo and Dodipetto), which closed 2020 with a turnover of 60.7 million (-9%) and exports of 15%: it will produce and distribute (from spring-summer 2022) the first Superga youngwear collection that is part of the athleisure segment revitalized by the pandemic.
Original Marines does not stop the new openings
In a junior fashion market increasingly dominated by adult brands that produce – under license – lines for children, there is still room for local chains such as la campana Original Marines (470 stores in Italy of which 300 direct) headed by the Di Vincenzo family, 135 million in 2020 retail turnover (-20%) with a gross operating margin of 7-8%: “Covid is the last of the tiles that it has fallen on the head of a market that has been asphyxiated for ten years as that of children – explains the president Antonio Di Vincenzo -. The only positive note is that the pandemic has given companies a shock: we have responded to the crisis with home deliveries, the possibility of making purchases in the Naples store and picking them up in the one in Milan, the personal shopper, and we are going towards omnichannel “. Meanwhile, Original Marines continues to invest in stores, with about twenty new openings this year in Italy, and in the product with a capsule newborn signed by the showgirl Belen Rodriguez which will be released in the summer and from spring 2022 will evolve into a complete collection. “It will be a way to reach the homes of people who did not know our product”, concludes the president who for 2021 expects a recovery in turnover of 15% close to 158 million.