Continuing the themes that were first established at the beginning of the epidemic, Jonathan chose to present these two series in a physical way. This season, we selected 33 printed posters of different sizes. These posters have cardboard photo borders, and these borders also have different sizes. “My creative idea is to make people feel a little like back to school,” Jonathan said. “When I was young, we often took photos at school. You will see that these photos will have borders. , I like the feeling that each photo is self-contained. You can even put the photo on the mantel in your home.” The photo and the frame are all wrapped in a piece of custom-made wrapping paper with a pattern of wrapping paper. A painting from the 18th century: A squirrel gnawing pine nuts with a bowl of strawberries next to it.
The posters of the 2022 spring and summer men’s wear series and early spring women’s wear series are still shot by Juergen Teller. Jonathan said, “This is the third time we have worked with Juergen. It is very pleasant to work with him. Every season he can find a new language to show the subjects’ different personalities. This time we chose to work with Juergen in the southeast of London. Take a shot at home somewhere.”
The two series of this season bring out the spirit of hedonism through bright colors, and express one’s personality with fashion outfits. This kind of personality expresses the place where the person is not in. It can be outdoors or in a private space. “This season, the center of our conception is around the bedroom. We want to celebrate the moments of personal self-presentation and self-desire: the kind of privacy that the individual has,” Jonathan said. The exquisite version design conveys youthful vitality, with a bit of sexy tension.
The spring and summer menswear collection is dominated by saturated tones such as pink, green, yellow, poppy red, electric blue, orange yellow, lavender purple and magenta, showing a green tone. The protagonist is a teenager. He is in a period of early love, curious about the changed family life, and is wearing a bead curtain dress. In his choice of clothing, he can clearly see a kind of ambiguity, the kind of surly with a sense of conflict. This characteristic is not only reflected in the sports shorts and sportswear, but also through the remodeled pillows. Skirt. The models are all basic: round neck knitted pullovers, hoodies, zippered sportswear, bomber jackets, shorts and navy short jackets. The lines adopt a consistent and smooth style, but visibly reveal a masculine atmosphere. The clothing boundaries of home, sports and social functions have become blurred in this series, and they are combined with colorful colors, such as bright canvas sneakers and slippers, and the exaggerated strawberry pattern design is even more eclectic.
JW Anderson
JW Anderson
Colors and prints use straightforward and unique design techniques to release the inherent tension in the early spring women’s clothing series. The protagonist is a party girl with an honest style. Through strong color matching, she interprets the seemingly disorderly dressing philosophy. Her wardrobe is neat and concise, with styles ranging from compact to elegant: short tailored coats, practical short coats, hanging neck dresses, short skirts, suspenders skirts, practical Bermuda shorts and loose trousers. The surface of the body is decorated with stripes, enlarged daisy patterns and color swirls, which makes people feel dazzling and colorful. Uninspired Day-glo shoes add a layer of chic and fun to the overall look.
JW Anderson
All new sunglasses come from the upcoming JW Anderson x Persol joint series, and they surprise their appearance in the 32nd model. Details will be released in mid-July.
onJW ANDERSON
British fashion brand JW Anderson was founded in 2008 by Northern Irish designer Jonathan Anderson. As one of London’s most forward-looking and innovative fashion brands, JW Anderson creates thought-provoking silhouettes through unique design aesthetics and conscious cross-fusion of men’s and women’s clothing elements, providing a modern interpretation of masculinity and femininity. This unique perspective attracted a large number of brand followers and promoted JW Anderson to launch a women’s capsule collection in 2010.
JW Anderson has developed into a well-known international fashion brand that has won multiple awards. It has won multiple nominations and awards at the British Fashion Awards for 8 consecutive years, including the historic “Men’s Designer of the Year” and “Women’s Designer of the Year” in 2015. This is the first time in history that a brand has won both awards at the same time.
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