Waiting to know if Djokovic will play the Australian Open, there is someone who has passed the 20 Slams of Federer-Nadal and Djokovic in fact. It is Kia, which this year reaches 21 years of sponsorship with the Australian Major, the first Grand Slam of the year.
Seriously, it was Rafa Nadal, along with Grand Slam champion and Paralympic gold medalist Dylan Alcott, who accepted the 130 Kia keys that will keep players, officials and VIPs on the move to Melbourne over the next two weeks.
The fleet of 130 vehicles will include the debut of the all-electric Kia EV6, the all-new Sportage SUV and the people mover Carnival to celebrate 21 years as Major Partner of the Australian Open. By prioritizing sustainability, Kia will seek to increase the supply of electric vehicles for the event as part of a commitment to achieve carbon neutrality by 2045. The flagship, Kia’s all-new, all-electric vehicle, the Kia EV6 which will take center stage. Finally, for those from the parts of Melbourne, Kia will also present the activation of Kia Halo on the Grand Slam Oval at this Australian Open. An immersive representation of the new Kia brand philosophy, “Movement that Inspires”, the bespoke, 360-degree curved structure, 17m wide and 8m high, features multiple global and Australian experiential innovations.
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