Kia and young people: the Korean manufacturer, in fact, is alongside talented musicians to support them in the realization of their dreams. Not everyone, in fact, had the right opportunity to best express their talent and artistic inspiration. This is why Kia has decided to help them, bringing them to the stage of an appreciated and high-level singer.
The choice fell on the winner of the last edition of the Sanremo Festival, or Mahmood, an eclectic artist able to gather support among young people.
The Milanese singer-songwriter together with some coaches will guide the artists in their growth path that will be told through the production of videos published on Kia’s digital and social channels. The operation will end on 9 July during his concert in Brescia, preceded by the performance of the winning talent.
“Kia’s objectives are nothing short of challenging, both in Italy and globally. In fact, it is no mystery that Kia is aiming for leadership in the sustainable mobility market and in the solution of smart mobility solutions – explains Giuseppe Bitti, CEO of Kia Italy – 2022 has already seen the triumph of EV6 as Car of The Year and now we are preparing to present another electrified product of excellence such as Niro to the market. In light of these premises, the wish is to consolidate more and more the technological value that the market has recognized over the years for our products and, why not, to be able to rejoice in the achievement of other important goals and recognitions “.
To accompany the young artists in their adventure there will be Kia Niro, which can be ordered in dealerships for a few days.