Concerts are often considered difficult to reach the public because of their elegant artistic performances, but nowadays, parent-child concerts with different themes and various forms have come on stage, attracting children to enter the performance scene and feel the beauty of music. From another perspective, the emergence of parent-child concerts not only provides children with diversified entertainment methods, but also provides new ways for parents and children to communicate, and cultivate audiences with artistic appreciation among adults and children. To accumulate potential energy for the future development of the performance market.
Audiovisual combined interpretation of classic works
When it comes to concerts, people think of the words “elegant art”, and they think that the audience who walks into the concert and listens to the performance of the orchestra need a high degree of artistic appreciation. In fact, it is not. As a form of performance that can be integrated with a variety of arts and technologies, concerts can accommodate a wide range of audiences. Right now, parent-child concerts are attracting small audiences with various “curious tricks”, and children also have more and more opportunities to enter the hall of music and art and feel the charm of music. In the next five months, various parent-child concerts with different themes and styles will be staged in major theaters in Beijing. According to incomplete statistics by reporters from Beijing Business Daily on the Damai platform, there are currently 11 children’s parent-child concerts that have confirmed their performance time and are open for pre-sale.
In these upcoming repertoires, there is no shortage of innovative interpretations of classic musical works in the form of a combination of audio and video. On November 13th, the “Swan Lake Original Animation Music Story Meeting” staged by the National Gallery of Art Center told the small audience the classic story of the princess Odette and the prince in “Swan Lake” in the form of original anime picture books. The “Waltz Kingdom Music Story” staged on December 18th also adapted Strauss’s musical works into a story in the form of anime, vividly showing interesting events between Strauss and his son.
In addition to classic music, a series of concerts will also target children’s preferences, using classical instruments to play animation theme songs that are popular with children. On August 22nd, the “Joy Hisaishi & Hayao Miyazaki Animation Classic Parent-Child Audiovisual Concert” staged at the Philharmonic Art Space will reproduce the soundtrack of Hisaishi’s classic film through the playback of Miyazaki movie clips and the live performance of the orchestra. On December 31, the 2022 Beijing Children’s New Year Piano Concert “SUMMER” at the Beijing Theater will perform animation theme songs such as “Frozen”, “Bear Haunt”, “Big Ocean and Big Big Wolf” in the form of an audio-visual large-scale symphony.
Han Han, the business director of the Beijing Little Pudding Cartoon Theater Company, recognized this kind of concert based on children’s preferences and combined audio-visual performance: “Music itself is an abstract auditory art. It is difficult for children to intuitively feel the beauty of music. By means of visualizing some musical works, and adding elements that can arouse children’s interest in the performance, the content that was originally boring and difficult for children can be presented to them in a more vivid and friendly way.”
Educate through fun to cultivate artistic quality
With the country’s liberalization of childbirth policies and emphasis on quality education, the performance market for child audiences has gradually expanded. In this regard, Huan Feng, the director of the 101st theater market, has a deep understanding: “Due to the impact of the epidemic, the entire theater industry has been affected to a certain extent. In this case, the children’s drama market is still in a healthy state. This aspect is benefited from The country attaches great importance to quality education. On the other hand, the number of young parents who focus on cultivating their children’s artistic literacy is gradually increasing. Now more parents are willing to take their children into the theater.”
Concerts are entertainment activities that require the audience to concentrate for a long time. This requires creators to think about how to immerse or even participate in the work of children’s audiences. Different from regular concerts, in addition to performing live music works, parent-child concerts will also combine art, multimedia, and live interaction to maximize the attention of children, and use children’s love as the starting point to entertain and educate. Let the small audience accept the influence of art and appreciate the beauty of humanity in the relaxed and pleasant viewing process. Han Han pointed out that concerts for children must be interactive. “Performers and audiences can communicate more verbally and physically, allowing children to participate in the performance of the work, and attract children’s attention to the greatest extent. In the process of interaction. Let children learn new things and feel the emotions that the work wants to convey”.
The development of the performance market is a good opportunity to cultivate the artistic quality of the whole people, and this requires a virtuous circle led by excellent works. Han Han especially emphasized the educational significance of children’s drama works, and believed that the lack of drama and music appreciation education on campus should be made up by theater. “The theater can show children’s artistic creations that have relatively little contact in school. Whether it is a concert or a stage play, It’s not common on campuses. Creators should guide children on the premise that they must guard against arrogance and rashness, devote themselves to creating high-quality products, and spend time so that children can see excellent works, thereby improving their ability to distinguish between good and bad works.”
“Zou Xin” works take care of audiences of all ages
Although parent-child concerts are mainly for children’s audiences, creators cannot ignore the aesthetic needs of parents. “After all, children are brought into the theater by their parents, and the quality of the show is judged by the parents. The main consumer group is still the parents. The creator must take care of the children’s receptivity and strive for the recognition of mature audiences.” The reporter talked.
“Swan Lake Original Animation Music Story Meeting” won the audience’s love with Ms. Li’s innovative performance combining sound and picture, and said that she would bring her children to watch it together. “Earlier this year, I was fortunate to watch a performance at Ningbo Station. The musical show in the form of a picture book gives people a refreshing feeling, and it will be easier for children to accept it. This time I will bring the child and let him experience the classic old drama in a different way. charm.”
Regarding how to get the approval of parents and the love of children at the same time, Han Han believes that creators should make works that are “zhaoxin”, “the works of “zouxin” are works that can withstand scrutiny, not just in terms of form and packaging. Sensational. The level of works on the market is uneven. Where the level of the work can go depends on the mentality of the organizer: Is it to do it with the goal of classic works? Or do it with the mentality of collecting tickets and making money? Both of these. This mentality directly affects production investment and quality control. Now you can also see excellent stage plays and concerts on the Internet. Parents can continuously improve their art appreciation through various channels. I believe that shoddy works will be less and less people. Go and see”.
Beijing Commercial Daily reporter Zheng Rui, intern reporter Su Ziyan/text
Jia Congcong/ComicsReturn to Sohu to see more
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