Love films that depend on schedules have become a depression in word of mouth
2022-02-16 11:16:47Source: Qilu Evening News
The 2022 short-lived Valentine’s Day movie schedule has come to an end. A total of 3 romance films were released on Valentine’s Day this year. Judging from the box office results, romance films are still in demand in the market. For example, “Ten Years of Love”, starring Ren Min and Ding Yuxi, won the box office on Valentine’s Day. Even higher than the “Shuimen Bridge of Changjin Lake”. The density of love films is there, but the overall sweetness is not enough. In terms of the storyline, the three romance films collided with each other, combining the old-fashioned passages such as chance encounters, misses, and terminal illnesses, and routine content based on painful youth, amnesia, terminal illnesses, etc., and it is difficult to become a word-of-mouth “killer”.
Qilu Evening News Qilu One Point reporter Song said
Box office surprises, content routines
From the box office point of view, the three new sweet love films have achieved good box office performances, which are slightly better than the romance films of the same period in the past two years. Among them, “Ten Years of Wen Ruyan” had the best box office, with a box office of 140 million yuan on its first day of release, followed by “I Want to Love You in Your World” with a box office of 57 million yuan on the first day, and “Don’t Forget I Love You” with a box office of 4,500 yuan. The million-dollar box office followed.
From the content point of view, “Ten Years of Wen Ruyan”, adapted from the romance novel of the same name by Shu Haicangsheng, is most anticipated by the audience. The original work was serialized on the Internet in 2009 and belongs to the category of pain youth literature. The heroine Wen Heng was young Being bullied and ostracized in the original family, they can only avoid living in the male protagonist Yanxi’s house temporarily. The two live under the same roof for a long time. The original work is intended to tell a youth of “use the broken me to save the broken you”. It only tells about a sadomasochism, the story itself is a bit pale and single, and using a movie to express this sadomasochistic love has a more like a running account. In the film, the handling of the logical relationship of the plot is relatively rough, and the tragic scenes that are focused on are also added with forced sensational routines.
“I Want to Go to Your World and Love You”, which ranks second at the box office, tells the urban love story of a pair of young men and women in China and Germany, who adore and appreciate each other through radio waves at the same frequency. This story adopts the routine setting of love in different time and space. Two people who have never met, are in two time and space, and stage a love that has no intersection.
The setting of this kind of love in different time and space appears a lot in live-action or animated romance films, and it is difficult for the audience to shine with repeated routines. For example, works such as “Cohabitation in Different Time and Space”, “Shy Iron Fist”, and “Your Name” all use the body swap of the protagonist, or the concept of cohabitation in different time and space, repackaged into a very simple or even imperfect love story. In the bizarrely dislocated setting, “I Really Want to Go to Your World and Love You” tells the story even more bloody. In the first half of the episode, the heroine and the male lead play tricks on each other. I made you embarrassed at work, and you made me vomit during the interview. These misunderstandings and nifty lacks of continuity for the development of the story. The film also staged a love triangle. The female protagonist was chasing other boys, and finally found that the male protagonist was the true love.
“Don’t Forget I Love You” tells a full-scale “intellectual” love. Love occurs after three days of meeting. The female protagonist is a love brain who only pays without asking for anything in return. The male protagonist’s memory loss is also illogical and wants to attack Right off the bat, the film lacks realism in every way.
Low reputation, depend on schedule
The three films on Valentine’s Day this year seem to be doing well at the box office, but their reputation is worrying. The best box office “Ten Years of Wen Ruyan” has a score of only 2.8 points on a certain platform. “High box office, low reputation”, this phenomenon can be called the normal state of domestic romance films. For example, the domestic romance film “Your Wedding”, which was released on May 1 last year, almost reached the top of May 1 at the box office, and the subsequent results It has also been biting on “Above the Cliff” of the same period, but the word-of-mouth score is only 4.7 points.
In the past two years, all kinds of dog-blood bridges have been rampant in love films, and there are too many similar routines such as amnesia and terminal illness, which have caused some audiences to feel fatigued. In addition, the painful youth literature that has become popular since “To Youth” has not yet disappeared, and values such as “no one understands my loneliness” and “waiting for the healing and redemption of love” are rampant in domestic romance films, resulting in most of the plots full of sadness Color, so some viewers said, “The festival and the object want to watch something happy, but when you walk into the cinema, you cry.”
With the matching model of female academic bully + male academic scumbag, plus some sadomasochistic condiments such as terminal illness and amnesia, romance films are deeply trapped in such routines, why are there still audiences willing to enter this “long-planned” routine Middle? First of all, because of the unique atmosphere of romance films, love is an eternal and often new theme, which is very suitable for couples to choose. For couples, watching movies is a way of dating, which also makes romantic movies a companion. Viewing rate is very high.
Secondly, there are more and more days in people’s lives that require a sense of ritual, and romance films are increasingly dependent on film schedules such as February 14, May 20, traditional Qixi Festival, New Year’s Day, etc. The box office performance can also be very good. For example, the literary film “Last Night on Earth” once harvested 282 million yuan at the box office on New Year’s Day in 2018.
The box office results of many romance films are enough to prove that romance films are still just in demand in the market in certain schedules. Last year’s “Your Wedding” won nearly 800 million yuan at the box office on May 1, and “If the Voice Don’t Remember” is also there. Many Chinese New Year films have won a box office of 300 million yuan, and the 2020 Qixi Festival “I’m Waiting for You at the End of Time” won a box office of 500 million yuan… No matter how the content changes, when you encounter the blessing of the schedule, the small investment Love movies can also be “small and big”. However, judging from the content and feedback from the audience, the homogeneous and suspended love theme needs to be new and brilliant. Romance films need a solid and clear emotionally progressive plot, and shoot the ups and downs of the current love life in order to truly capture the audience.