Home » Luoyang “Wind Up” again, the movie “Wind Up Luoyang: Yin-Yang Realm” was launched, the ancient city of Huaxia inherits folk customs and national customs-Qianlong.com.cn

Luoyang “Wind Up” again, the movie “Wind Up Luoyang: Yin-Yang Realm” was launched, the ancient city of Huaxia inherits folk customs and national customs-Qianlong.com.cn

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Source title: Luoyang “Wind Up” again, the movie “Wind Up Luoyang: Yin-Yang Realm” was launched, and the ancient city of Huaxia inherits folk customs and national customs

Luoyang is windy, and the ancient capital is awakened. A “Wind of Luoyang” has impressed thousands of netizens with the charm of Luoyang’s thousand-year-old ancient capital. It shows the beauty and cultural heritage of Luoyang’s mountains and rivers to the public. The “Huaxia Ancient City Universe of Luoyang” IP has successfully run through 12 product forms such as drama series, variety shows, cartoons, documentaries, and movies by virtue of the innovative business model of “one fish and twelve eats”, which has explored the construction of China’s IP universe. A reusable path ushered in a new situation for the high-quality development of IP-enabled urban cultural tourism industry.

Up to now, with the launch of drama series, variety shows, comics, documentaries, animations, and derivatives, the “Twelve Eats” of the “Huaxia Ancient City Cosmos of Luoyang” IP has developed “Six Eats”, which are currently in steady progress. The IP creation of “Huaxia Ancient City Universe” has never stopped. Today, one of the “Twelve Eats”, the online movie “Wind From Luoyang: Yin and Yang Realm” was launched on iQIYI, which indicates that the “family” of the ancient city of China has opened a new chapter.

“Wind rises in Luoyang: Yin-Yang Realm” fantasy online Luoyang IP “wind rises” again

It is reported that “The Wind Rises in Luoyang: The World of Yin and Yang” is produced by Beijing iQiyi Technology Co., Ltd., Dongyang Liubai Film and Television Culture Co., Ltd., and jointly produced by Yuesexuan Culture Media (Beijing) Co., Ltd., and is adapted from the famous Ma Boyong’s classic novel “Luoyang” , directed by Dai Yilin, starring Nan Sheng, and starring Zhang Jiahang, Zhang Chunzhong, Diana and others, is a spectacle and costume blockbuster that gathers elements such as curiosity, suspense, and action. The film mainly tells the story of two girls from different classes living at the two ends of the Luohe River in Luoyang—Zhao Qingqing, the daughter of Captain Jinwu Guard, and a little liar, a girl who lives at the bottom of the city. After being accidentally involved in an unsolved case, they have different identities and representatives In order to protect the justice in their hearts, they formed temporary partners to work together to expose the story of the villain’s conspiracy.

In terms of plot, the film continues the adaptation and creation of fantasy and suspense stories that are in line with the “Luoyang IP” drama series and animation, and uses the small character group portrait mode to see the rise of Luoyang. Combining the fate of the little people with the stability and safety of the people in the capital, it shows a very mysterious and mysterious fantasy story with the help of small and broad, with the help of deduction methods and layers of progressive reasoning. On the screen, curious and exciting visual elements such as ghost kings and corpse transformations, as well as eye-catching artifacts such as twin sisters and oiran, have been skillfully integrated in the film. On the basis of ensuring high-quality production, it will bring more brain-opening and visually striking pictures and plots to the audience. In terms of production, the entire production team synchronized the high-level composition and design of the annual S+ drama “The Wind Rises in Luoyang”, and invited Di Kun to serve as the art director to restore the well-known scenes of the bad well and Nanshi in the drama to the greatest extent. The special effect picture processing and the sense of fantasy and mysterious atmosphere create extremely dazzling fireworks in the market, and retain the silent transmission form of the same style of the drama to the traditional culture of Shendu. As one of the IP projects of “Huaxia Ancient City Universe of Luoyang”, the film still continues the “Luoyang IP”‘s inheritance and development of the traditional ancient city culture, and implements the core concept of striving to innovate for the inheritance of cultural heritage. It is worth mentioning that although the film tells a brand new story, the core of the story is still drawn from Ma Boyong’s “Luoyang”, and the story line of “Past and Present” of the protagonist Gao Bingzhu will also be clearly presented as a key series clue. . Each IP story in “Luoyang IP” never fights alone, but a complete worldview system that complements and derives from each other.

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The universe of Huaxia ancient city innovates and inherits folk customs and national style. The universe map is enduring

The reason why the “Huaxia Ancient City Universe of Luoyang” IP can maintain its vitality is that in addition to its own IP development, there is also the urge to continuously explore and find innovative ways to play IP. During the Spring Festival from January 8th to February 15th, Huaxia Ancient City Universe and Henan local folk IP Yuyouji jointly held the “Yuyouji x Huaxia Ancient City Universe” Huajinwei Long Guochao Art Exhibition in Xiyuetian Street, Beijing . The colorful and beautiful image of fish turned into dragon, the creative expression of pop style in its own style, the creativity shows the dazzling new country trend, and the surreal elements of ancient and modern are displayed, creating a very interesting and artistic national trend. Wind “Tianjie Miaohui”. In the exhibition, an exclusive viewing area for the universe of Huaxia Ancient City was opened, where the wedding dresses of Baili Erlang and Liu Qiniang from the drama “The Wind Rises in Luoyang” and other costumes were placed for visitors to observe, try on and experience. In addition, passers-by who come to enjoy can also immersely experience many cultural elements of “Luoyang IP” by appreciating the poster wall of one fish and twelve eating in the universe of Huaxia Ancient City.

Huaxia Ancient City Cosmos insists on cultural innovation in opening up online and offline communication channels, covering various audience groups, especially young people’s life scenarios, and constantly explores new ways to spread traditional culture, striving to let more people feel the charm of Chinese culture. Every IP in the Huaxia Ancient City universe is centered on cultural heritage marketing, and the life cycle of the IP is extended by the business model of “one fish and twelve eats”. Every online launch of an art form and offline launch of innovative activities can warm up and drain the previous art form. Variety shows can drive the transformation of the three-dimensional group to the two-dimensional comics; the drama series will further drain the flow of comics, variety shows, animations and documentaries. In the future, stage plays, derivatives, offline entertainment, and physical games will be launched one after another, all of which will continue to bring traffic to the “Luoyang IP”. The richness of Luoyang culture itself, the ability of video platforms to convey Chinese culture with film and television content, and the support provided by the Luoyang government, the integration of “cultural, enterprise and government” has opened up a new business situation for the cultural industry. The development model and the proven concept that has been continuously proven usable have reintroduced the new business card of Luoyang city to the public. According to Wang Xiaohui, President and Chief Content Officer of iQIYI Professional Content Business Group (PCG), “After Luoyang, more than 20 cities have actively sought to cooperate with iQIYI; iQIYI will also focus on the “Huaxia Ancient City Universe” in the future. Build IP, continue to develop other product forms, and provide the public with a richer and more diverse IP experience.”

The efforts of Huaxia Ancient City Universe to prolong the vitality of IP are also consistent. It is reported that the “Luoyang” theme script killing and VR full sense will be completed after March 2022, the theme hotel will be completed by the end of 2022, and the game will also be launched before 2023. Dramas with distinctive regional cultures such as “Feng Qi Longxi”, “Guangzhou Thirteen Lines”, “Five Days in Two Beijings”, and “Dunhuang” are also promoted simultaneously in the creation sequence under the “One Fish Eat More” mode. Just like the online movie “The Wind Rises in Luoyang: Yin-Yang Realm” released today, the IP monetization plan of “Luoyang IP” is steadily advancing, and the universe of Huaxia Ancient City is also gradually expanding. It’s exciting to watch again and again, and the future is worth looking forward to. The movie “The Wind Rises in Luoyang: Yin-Yang Realm” is another wonderful continuation of the “Luoyang IP” series, and I believe it can also bring you a different surprise experience.

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