Original title: Comic show bursts with popularity, the game goes to sea to speed up
After more than ten years of development, it has gathered more than 2,000 exhibitors at home and abroad, and promoted more than 60 billion yuan in industrial transactions… Yesterday, the annual China International Comics Festival Animation and Game Exhibition (“CICF”) ended successfully in Guangzhou. As one of the three major animation conventions and exhibitions and the largest pan-two-dimensional animation and game exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area, although the need for epidemic prevention and control has been postponed from the National Day holiday to the end of October, the popularity of the exhibition has not diminished. Popular.
On the same day, a forum held by the Information Office of the Guangzhou Municipal Government invited a number of industry associations and heads of well-known animation and game companies to provide insights into the development of the local animation and game industry and the rise of China’s original IP through their narration.
Guangdong’s game revenue accounts for over 76% of the country
Upgraded from “Guangzhou Animation Carnival” to “China International Manga Festival Animation and Game Exhibition”, and then teamed up with the Asian Game Expo to transform into “CICF×AGF”. This exhibition has accompanied the growth of a generation. So far, the China International Manga Festival Animation and Game Exhibition (CICF) has been held for 14 sessions.
Last year, CICF and AGF were included in the key projects of the “Guangdong Province Action Plan for Cultivating Digital Creative Strategic Emerging Industry Clusters (2020-2025)”, and were given a new mission: to lead the cultural industry on the platform of the Guangdong-Hong Kong-Macao Greater Bay Area Develop and deepen the understanding of traditional Chinese culture among young people in the Greater Bay Area.
Conform to the development of the times and undertake the mission of the times. This year’s China International Comics and Comics Festival Animation and Game Exhibition will highlight the theme of the national trend and realize the new pan-two-dimensional model of “anime + games + trendy play”. The audience continues to expand, platform empowerment and industry pull More capable.
Behind the hot exhibition is the vigorous development of the industry. Lu Xiaokun, executive chairman of the Guangdong Game Industry Association and chairman of Guangdong Photosynthetic Culture Development Co., Ltd., shared a set of data: Guangdong Province, as an industry hub for national and even global game development, in the first half of 2021, the revenue scale of the Guangdong game industry It broke through 110 billion yuan, an increase of more than 10% year-on-year, and still accounted for more than 76% of the country’s total, continuing to maintain a steady growth rate.
According to the Guangzhou Daily reporter, Guangzhou’s “Animation Corps” is also a powerful force: the number of enterprises exceeds 500, the scale of comic production and consumption accounts for more than 10% of the country, the annual output of cartoons exceeds 200, and the annual broadcast of cartoons is about 260,000 minutes. , The output and broadcast volume are both in the lead in the country.
In Lu Xiaokun’s view, the Guangdong-Hong Kong-Macao Greater Bay Area has unique advantages in the development of online games. In particular, Guangzhou has a strong industrial foundation, cutting-edge technological innovation capabilities and the most inclusive policy environment. The continuous rise of the game industry not only contributes an important force to boosting the domestic economy, but also contributes to the construction of a new dual-cycle development pattern through cultural exports, and has become a breakthrough for the spread of Chinese culture to the world.
Zhang Xianfeng, deputy general manager of Guangzhou Manyou Culture Technology Development Co., Ltd., said that the exhibition will continue to explore high-quality animation resources in the Bay Area and accelerate the formation of the closed-loop ecology of the national comic industry.
Industry Observation
Guangzhou’s cultural products “going out” speed up
At the CICF site, one of Guangzhou’s most well-known IPs, Pleasant Goat, is holding a basketball and standing in the characteristic streetscape of Guangzhou. As an original animation company born and raised in Guangzhou, Original Dynamics has persisted in innovation for 16 years and has continuously injected new vitality into the “big IP” of “Pleasant Goat and Big Big Wolf”: distributed to 100 countries and regions around the world, achieving China’s first box office to break “100 million” China’s domestically produced original animation movies, actively deploying short videos, live broadcasts and other emerging media fields, let Pleasant Goat continuously “break the circle” through the methods that young people love.
According to Su Yuyuan, the political director of Sanqi Mutual Entertainment in South China, the pace of “going out” of cultural products in Guangzhou is speeding up. In the first half of 2021, the operating income of Sanqi Mutual Entertainment‘s overseas game business increased by 111.03% over the same period last year, covering Southeast Asia, Europe and the United States and other countries and regions. The highest monthly sales of mobile games issued overseas exceeded 500 million yuan. Su Yuyuan believes that Guangzhou’s online game talents have a profound background, and it is the fertile ground for the development of Sanqi Mutual Entertainment.
Guangzhou Baitian COO Zhong Hong introduced that thanks to Guangzhou’s good talent atmosphere and policy environment, the company’s team continues to grow, and its products are also favored by more and more users. The number of registered users has grown from hundreds of thousands to more than 200 million. From a little-known team to the leading company in the game segment, it went public in Hong Kong, China in 2014.
The popularity of the comic show scene is very strong, and the game industry is strong. How to divert the popularity to more offline scenes? Xiang Shijie, the managing director of Guangzhou Hanchao Interactive Entertainment Culture Technology Co., Ltd., approached it from a unique perspective of cultural tourism and put forward a topic. He said that the homogeneity competition in scenic spots and theme parks has intensified, and the vitality of cultural tourism is exhausted. However, digital content represented by animation and games can help activate offline experiences, which is also a characteristic advantage of Guangzhou’s cultural industry. Therefore, he suggested that Guangzhou build a new cultural and creative industry gathering base and digital cultural tourism destination.
While animation games inject vitality into urban cultural tourism, they are also promoting non-genetic inheritance to rejuvenate. This year’s CICF Comic Exhibition ushered in the first night event-the “Prosperity Huaguang” 2021 Haizhu National Tide Lantern Festival in Pazhou Gongmei Port·International Digital Innovation Center. The curator combines traditional Chinese intangible cultural heritage Foshan lantern technology with game IP, and invites the national intangible cultural heritage Foshan lantern inheritor and Chinese arts and crafts master Yang Yurong to take the lead. The new generation of lantern production artist Huang Hongyu will produce more than ten groups. The giant lantern provides visitors with an ingenious “second half” of the comic exhibition. (Fang Qing)
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