ROME – A shower of awards for the Maserati MC20. The supercar of the house of the trident received the coveted recognition as “Product Design of the Year” at the European Product Design Award 2021. In addition, the super sports car made in Modena also won the “Top Design” award in the Transportation / Auto category. . The European Product Design Award is a design competition created to reward the inspiration and creativity of the shortest international product designers and every year the jury of experts evaluates thousands of projects from all over the world to then select the most aesthetically interesting ones. , functional and innovative.
“Our mission was to design a car that could be remembered in the future as the car that inaugurated a new era for Maserati: with the MC20 we did it – underlined Klaus Busse, head of Maserati design – We are honored to receive this award as well. prestigious, because it recognizes the work of an entire team that has dedicated itself to this unique project “. The MC20 is 100% made in Italy: designed by the Maserati Style Center in Turin, skilfully mixing elegance and sportiness, it is developed by the Maserati Innovation Lab and built in the historic Modena plant. One of a kind, it represents an authentic masterpiece of style, ushering in the new era of the trident brand. (maurilio rigo)