ROME – Innovation, design and passion have made Maserati’s DNA for a hundred years, elements that have led the house of the trident to create iconic vehicles, capable of changing the way people think about cars. Today, this unique made in Italy know-how finds a renewed expression with the arrival of the champion David Beckham, the brand’s new global ambassador. David Beckham is one of the biggest football stars, a true global sports icon, philanthropist, businessman and style pioneer and for Maserati he represents the perfect partner to accompany the brand on the next stage of its journey, bringing the brand at the forefront of luxury automobiles in the 21st century. “The Brand continues to be projected forward, ushering in a new Era. Maserati challenges the status quo every day thanks to being innovative by nature, driven by passion and unique by design – underlined Paolo Tubito, Maserati chief marketing officer – The partnership with David Beckham expresses all these values ”.
“For me it is exciting to start this partnership with Maserati: an iconic Italian brand that shares my same admiration for the greatest innovations and the best design – said David Beckham – At such a crucial moment in its history, I do not see the now to work closely with Maserati and to continue this growth with them on a global scale ”. The first fruit that sees the combination between the values of Maserati and those of David Beckham is a spectacular clip, capable of highlighting the innovative spirit, thanks to David Beckham who performs a feat driving a Maserati, only for the pure pleasure to do something unexpected. The video sees the new Maserati ambassador driving the Levante Trofeo high-performance SUV, and his evolutions were carried out under the supervision of a professional driver in a private location closed to traffic. (mr)
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