Home Entertainment Mentioned “Hangzhou 2022” in the advertisement, thinking that nothing has actually infringed the intellectual property rights of the Asian Games-Hangzhou News Center-Hangzhou Net

Mentioned “Hangzhou 2022” in the advertisement, thinking that nothing has actually infringed the intellectual property rights of the Asian Games-Hangzhou News Center-Hangzhou Net

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Mentioned “Hangzhou 2022” in the advertisement, thinking that nothing has actually infringed the intellectual property rights of the Asian Games

Hangzhou Net Release time: 2021-07-22 08:42

Daily Business NewsNews “Welcome to the Asian Games, learn English, registration for the summer training class is hot”-this seems to be an ordinary advertising slogan, but it is actually usedThe company that talked about has violated the intellectual property rights of the Asian Games. Yesterday afternoon, the Hangzhou Municipal Bureau of Market Supervision and the Hangzhou Asian Organizing Committee organized some production enterprises and franchised retail enterprises authorized to use the special signs of the Asian Games in the city, and explained on-site the management of the special signs of the Asian Games and the protection of intellectual property rights in the 19th Asian Games. content.

Previously, the Xiacheng District Market Supervision Bureau investigated and handled a case of unauthorized use of special signs for the “Asian Games”. According to Chen Zhiying, Director of the Trademark Division of Hangzhou Market Supervision Bureau, “This case is a case of a Hangzhou beauty company’s announcement on an outdoor LED advertising screen. And the advertisement of the Asian Games, and placed the emblem of the 19th Asian Games and the logo of the parties on the advertisement page.” After investigation, the two companies involved in the case were confiscated of illegal income of 15,000 yuan and a fine of 2,000 yuan. , Another fined 2,000 yuan.

In fact, the intellectual property rights of the Asian Games include not only emblems, mascots, etc., but also infringements that companies appear in commercial activities such as “Hangzhou 2022” and “Hangzhou Asian Organizing Committee” that are reminiscent of the Asian Games. According to Zhang Haiping, Director of the Legal Affairs Department of the Hangzhou Asian Games Organizing Committee, the owner of the name, emblem, and mascot of the Hangzhou Asian Games is the Hangzhou Asian Organizing Committee. No unit or individual may use it without the permission of the Hangzhou Asian Games Organizing Committee. “Except for sponsors, when enterprises apply for non-commercial use, they must apply to the Asian Organizing Committee as required before use, and submit the organizer’s introduction, activity plan, letter of commitment and other materials.”

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It is worth mentioning that in order to jointly protect the legitimate rights and interests of the owners, users and consumers of intellectual property rights in the 19th Asian Games, ensure product quality and safety, and enhance corporate brand image, all 65 companies at the conference made standardized use and standardized management. committed to. At the same time, in order to effectively safeguard the legitimate rights and interests of intellectual property rights holders, franchised logo licensing enterprises and consumers of the Hangzhou Asian Games, the Trademark Office of Hangzhou Municipal Market Supervision Administration drafted a self-inspection list of intellectual property protection for the 19th Asian Games in 2022, requiring The intellectual property rights holders of the Hangzhou Asian Games and relevant franchised mark authorized companies shall conduct self-inspection and self-correction against the contents of the self-inspection list.

In the next step, Chen Zhiying, Director of the Trademark Division of the Municipal Market Supervision Bureau, said: “The market supervision department will work with the Asian Organizing Committee to regulate the use of the Asian Games logo by authorized enterprises. The district bureaus will also strengthen the guidance and supervision of relevant organizations and enterprises in their jurisdictions. Effectively protect the intellectual property rights of the 19th Asian Games.”

Source: Daily Business Daily Author: Correspondent Zhao Wenqiong and Reporter Zhou Jiali Editor: Gao Tingting

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