From “is it love?” to… “The big love”, a love – and a journey – that has lasted for twenty years, when the “new” Mini of the BMW era was presented on 8 September 2001. Unaware that, in a few days, there would be one of the greatest – and dramatic – revolutions in post-war history: September 11th. Mini that resists change. Mini in step with the times with its constant synergy between fashion, design, sport, culture, cinema, sustainability and… Innovation. “Mini is an inclusive brand: it is a real pop car”, explained Stefano Ronzoni, General Manager of Mini Italia, on the occasion of the presentation of “The big Love, a 20-year love story”, the dedicated book to this icon on four wheels Here the video.
From 2001 to 2021 the story continues… “It is a book that traces the Italian path of the brand – continued Ronzoni – a journey through time through the various initiatives that Mini has proposed here over the years. Mini has become a real brand; started as an iconic car of British motoring, in 1959 by Sir Alec Issigonis, until today: an icon of world motoring ”. “It was a challenge won. It represented the opening of a universe that has enriched the heritage of our group in an extraordinary way – says Massimiliano De Silvestre, President and CEO of BMW Italia, in the preface – because it has brought new ideas, new people, approaching worlds that, up to at that moment, we had not intercepted ”.
A car capable of living and representing the present, with an eye – attentive – and always looking towards the future. Mini, in fact, from 2030 will be the first brand of the BMW Group to become totally zero emissions.
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