The key points
- Dates: from March 23 to July 15
- Stop at physical fairs
- Digital curtain also for TheOne and Homi
The 119th edition of Mipel, an international B2B event dedicated to leather goods, is all digital, with an event that will remain active from tomorrow, March 23, until mid-July. “Mipel 119 The Digital Show“Will recreate the dynamics of what normally happens during the physical trade fair appointment, combining it with the multiple opportunities of digital: it will provide brands with the tools to exhibit products and tell their story as well as giving the opportunity to buyers who visit the event to talk directly with exhibitors thanks to the creation of virtual stands in which, in the first three days of the event, the special Zoom videocall function will be activated, as well as allowing you to discover the FW 2021/2022 collections of the various brands through 360 ° virtual showrooms, video presentations and product photos.
The exhibition, promoted by Assopellettieri – a trade association belonging to Confindustria Moda – was organized with the support of the Ministry of Foreign Affairs and International Cooperation and the Ice Agency and sponsored by the Municipality of Milan.
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Stop at physical fairs
“It was not easy to give up the physical edition of Mipel, our event is one of the longest-running in the trade fair sector and we know well that it represents the reference point for the world of leather goods at an international level – he comments Franco Gabbrielli, president of Mipel e Assopellettieri -. The global emergency situation due to the pandemic, which has imposed an “Halt” on the system of major trade fairs, is making us realize how central the need for events remains, particularly in our sector in which, to understand the peculiarities and the quality of the product it is necessary to touch it, to perceive its consistency, weight, smell of the leather, the physical characteristics of the materials used. We are therefore absolutely enthusiastic and proud to present and launch our new B2B digital platform because it represents an important effort for the association in an attempt to meet the needs of companies in our sector and support them in the digitalization process, but we inaugurate it. with the wish and hope that in the future its main role is to accompany the physical event in a phygital perspective and not to replace it: companies, buyers, visitors, organizers need physical contact ».
I Mipel Digital Days
The Mipel Digital Days will inaugurate and animate the online event: two days – 23 and 24 March – dedicated to interviews, talks and webinars on the topics of greatest interest to the sector, created by Alan Friedman as well as Armando Branchini. Several topics will be addressed: from the role and importance of Italian leather goods in the world, to issues related to sustainability, the value of made in Italy, market trends and prospects for the future, generational change and new ways to communicate the need for companies in such a traditional sector to evolve while maintaining their core competencies, retail transformation and much more.
Four pillars through which Mipel highlights a selection of brands, paying attention to what international markets are looking for today: due to the pandemic, in fact, new scenarios and new needs from the retail point of view have emerged that have enhanced the search for typology of products and assets of which the Italian leather goods industry is rich. Furthermore, the Italian Startup project will also have a dedicated space on the platform, dedicated to a selection of young Italian designers who have distinguished themselves for the creative idea of the project. With this project, Mipel and Agenzia Ice reaffirm their support for emerging realities in order to find ever new ways to enhance and promote Italian creativity and genius.