Change at the creative top of Missoni: the Sumirago company, founded by Ottavio and Rosita Missoni 69 years ago and participated by the Italian strategic fund since 2018, has appointed Filippo Grazioli, 41, creative director of the women’s and men’s collections. He will also be responsible for supervising the lifestyle sector.
Livio Proli, managing director of Missoni, defined Grazioli as a “young designer but with 18 years of experience in prestigious fashion houses” and, again: “humble but well determined and above all aware that beyond the proclamations of rite what matters is knowing how to do one’s job with skill, seriousness and passion, giving life to creativity within a business project “.
Filippo Grazioli said he was “honored to be part of the Missoni world: a brand that has made the history of Italian style and that has preserved considerable integrity in almost seven decades of life”. And, again in a note, he added: “I am grateful for the opportunity that is granted to me, and for the possibility of shaping my experience in a new vision that maintains the joy, the freshness, the sense of color and the positivity. which are the essence of Missoni “
Grazioli, who boasts a past at Givenchy, takes over from Alberto Caliri, who has been the creative guide for two seasons after having been the right-hand man of Angela Missoni (who in turn led the house for 24 years). Caliri will direct the Home Collection, with the creative supervision of Rosita Missoni, and will take care of the Missoni Sport line, in collaboration with Davide Tognetti.