MONCLER 7 MONCLER FRGMT HIROSHI FUJIWARA collaboration series are on sale globally

Fujiwara Hiroshi has multiple identity tags, including creative person, producer, musician and godfather of street fashion. The diverse background makes him unique in apparel design: extensive reference, extensive absorption, innovative cooperation, and a strong cultural sixth sense to integrate multiple design techniques. Fujiwara Hiroshi interprets fashion trends from his own personal aesthetic point of view, and creates clothes with distinctive style preferences, which are loved by the majority of followers.

In the collaboration series with Moncler, Hiroshi Fujiwara combined practical functions and mysterious slogans with the exquisite craftsmanship of the brand to create works that are low-key but full of secret surprises. This season, the first women’s capsule collection will be unveiled together with Fujiwara Hiroshi’s classic urban essential items. The main tone of black is arrogant; the shape is distinct and the practicability is outstanding.

The first batch of 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 series focuses on mid-season items with a lighter texture. Men’s clothing includes bomber jackets, down jackets, work jackets and a series of jackets that extend Fujiwara’s own street style, as well as delicately designed sweaters, sweaters, Bermuda shorts and trousers. Women’s clothing includes quilted skirts with down jackets, dresses with quilted upper body designs, and handsome jackets borrowed from men’s silhouettes. The decorative collage and the new LOGO derived from Moncler’s retro logo can be placed on each item in an eye-catching or understated manner, making this series more recognizable.

The series also includes some sustainable items, conveying Fujiwara Hiroshi’s forward-looking philosophy. Among them, a hooded fleece jacket is made of organic cotton and sustainable fabrics; a variety of quilted jackets incorporate recyclable nylon fabrics and are decorated with recyclable brass snaps.

This season’s slogan “WORLD OF MONCLER” (“Moncler World of Moncler”) is swayed on the back of the jacket. Consistent impression and perception. By embracing the brand’s tradition, expertise and characteristics, combining extraordinary innovation, sophisticated design and efficient communication, he has made the series unique.

As always, Hiroshi Fujiwara brings a variety of cross-border collaborations to this season’s collaboration series, introducing rich subcultural elements. He joined hands with the British leather expert Lewis Leathers to innovate and interpret the classic 441 Cyclone jacket. The series also includes a series of baseball caps, caps and fisherman hats.

To celebrate the sale of the 7 MONCLER FRGMT HIROSHI FUJIWARA series, Moncler specially released a creative short film conceived by the designer himself and directed by ODD JOB to capture the unique atmosphere of urban nightlife. The short film pays tribute to the pattern design aesthetics of the British 2 Tone music genre in the late 1970s. In a creative dynamic monochrome scene, it depicts actor Tomohisa Yamashita’s re-perception of the charm of nightlife. The background music was personally composed by Hiroshi Fujiwara himself. The camera follows Tomohisa Yamashita wearing a WOM jacket, passing the happy night crowd-including girls in the latest capsule series of women’s clothing, making people feel the excitement and vitality of nightlife through the screen.

Fujiwara Hiroshi

Hiroshi Fujiwara was born in Ise, Mie Prefecture, Japan. Moved to Tokyo at the age of 18. During a trip to New York in the early 1980s, he was exposed to hip-hop culture and brought back many American records to Tokyo. As one of the earliest Japanese hip-hop DJs, Fujiwara Hiroshi is also a leader in Japanese hip-hop culture. Fujiwara Hiroshi then focused on music production, particularly interested in mixing. He is known as the “godfather” of Ura Harajuku trend and is also a streetwear designer with world-class influence. In the late 1980s, he founded his first brand: Good Enough.

7 The MONCLER FRGMT HIROSHI FUJIWARA collaboration series has been launched on the official WeChat applet today, and will be available in Moncler store and the Chinese official website moncler.cn on July 8.

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