More than ten listed companies will participate in the box office of the Spring Festival in 2022_Hangzhou Net

The Economic Information Daily reported that as of the press release on February 6, the real-time data from the Lighthouse Professional Edition showed that the total box office of new films (including pre-sale) in the Spring Festival in 2022 has exceeded 5.7 billion yuan, and the overall pattern is “one super and many strong”.

Specifically, the top three at the current box office are “Shuimen Bridge of Changjin Lake”, “This Killer Is Not Too Calm”, and “Miracle Stupid Child”, with over 2.4 billion yuan, 1.28 billion yuan, and 640 million yuan respectively. In addition, “Sniper”, which had a bad start at one time, also “counterattacked” due to word of mouth. In recent days, both the film arrangement and the box office have shown a growth trend. Since February 4, the daily box office of “Sniper” has surpassed that of “Sihai”, which was the top pre-sale. “As of February 6, the total box office of the Spring Festival gear has exceeded the level of the same period in 2019. In terms of market structure, this year’s ‘super-head’ formation continued last year and 2016, with heads such as “Changjin Lake: Water Gate Bridge” The masterpiece is likely to account for more than 40% of the box office of the schedule.” Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, pointed out, “Among the animated films, the new “Bear Infested” series “Return to the Earth” set a new series box office high, for the first time for three consecutive days The box office exceeded 100 million, which also set a new high for parent-child children’s animation. In addition, “This Killer Is Not Too Calm” counterattacked to the second place at the box office after its release, which shows that comedies are just needed in such family-friendly festivals as the Spring Festival. .”

It is worth noting that the average ticket price of the Spring Festival stalls this year also exceeded the 50 yuan mark for the first time. Under the high ticket price, the number of moviegoers dropped significantly. According to public data, in the three days before the Spring Festival, the average ticket price of the theaters increased by nearly 20% year-on-year, while the number of moviegoers (times) decreased by about 30% compared with the Spring Festival last year. In terms of box office, CICC previously estimated that under a conservative, neutral and optimistic situation, the box office of the 2022 Spring Festival (including service fees) will be 5.782 billion yuan, 6.96 billion yuan, and 8.4 billion yuan, respectively. The box office is expected to continue to pick up throughout the year.

There are more than 100 companies behind this year’s Spring Festival films, including more than 10 listed companies including China Film, Shanghai Film, Hengdian Film and Television, Enlight Media, Wanda Film, and Aofei Entertainment. “Under the influence of the epidemic, the integration of the film and television industry has accelerated, and leading companies will benefit significantly, especially in low-tier cities. The number of moviegoers in the sinking market has increased the most, which also reflects the market potential of the low-tier market. Based on policy support and the fixed increase of leading companies and The integration measures have improved the fundamentals of the industry. In the context of the continuous recovery of the box office and the improvement of market share and operating efficiency, the top theater chains and core producers are also worthy of attention.” Wanlian Securities analyst Xia Qingying pointed out.