Original title: Music platform will limit repeated purchases of albums, netizens: the true strength of certain singers will be exposed
The impact of the “Great Earthquake” in the entertainment industry on the field of music is gradually emerging.
On August 27, the Central Cyberspace Administration of China issued the “Notice on Further Strengthening the Control of Chaos in the “Rice Circle”.” Among them, it is required to cancel the list of celebrity artists, optimize and adjust the ranking rules, not to induce fans to consume, and to regulate fund-raising behaviors.
The reporter learned that there are already music platforms that have responded to the requirements in the notice.
Among them, the previously criticized “music APP induces repeated consumption” has attracted attention online.
The reporter noticed that in April this year, there have been reports that on many digital music platforms, consumers can play music after they have paid for the copyright, but the payment interface is still there.
And such a setting makes it possible for the same user to repeatedly spend money to buy the same music piece.
Reports at the time pointed out that on a certain album’s chart, an account purchased the same album up to 320,000 repeats, spending hundreds of thousands of dollars; in the paid menu of some songs, it was listed under the number column. Default options such as 520″ and “1314”.
Data map. Photo by Liu Wenbin (not related to graphics and text)Someone familiar with the field bluntly said that those who buy the same digital album repeatedly are basically fans of the singer. A large number of repeated purchases of the same album belong to the act of fans “hit the charts” for the singer.
Under this chaos, the quality of a singer’s music works seems to be no longer so important, and the financial resources of fans can better determine the sales of a digital album.
In the “Notice on Further Strengthening the Management of Chaos in the “Rice Circle””, the Central Cyberspace Administration of China clearly requires that “relevant functions for inducing fans to be listed should not be set up” and “to guide fans to pay more attention to the quality of cultural products and reduce the enthusiasm for star chasing.”
The reporter was informed that on the evening of the 28th, QQ Music imposed restrictions on the number of digital albums purchased, and albums purchased by users could not be purchased repeatedly. Previously, QQ Music has cancelled the rankings of non-works related to star artists, such as the popularity list, the top music list, and the thump ranking.
Screenshot of QQ Music.Image courtesy of TencentNetEase Cloud Music also told reporters that it will strictly follow relevant policy requirements and implement comprehensive implementation on the platform. The platform will soon complete related adjustments to restrict repeated purchases of digital albums.
On the 29th, NetEase Cloud Music issued an announcement stating that the platform will offline all celebrity artist lists, while advocating rational music appreciation and consumption habits.
Weibo screenshotIn this regard, some netizens said, “Buying songs is for listening to songs” and “hoping to return to the essence of music”. Some netizens also praised the standardization of the music platform, “The true strength of some singers will be exposed” and “Artists, please speak on their strength in the future.”
(Source: Guangming Net)
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