ROME – One of the company’s relaunch plans, not just its commercial image, is the opening of the first exclusive MV Agusta “store” in the capital. Innovative, placed in a modern setting, it is adjacent to the important “hub” which is the Tiburtina Station, therefore easily accessible. The new motorbike and e-bike dealership is a structure that aims to enhance the taste of “made in Italy”, also with a refined food and wine offer.
First “concept store” of the MV brand which, at the exhibition hall, integrates both a bar, the MV Agusta Roma Caffè, and a restaurant, the Gusta, is the intention of Maurizio and Stefano Celon, Roman entrepreneurs already known in the automotive sector of luxury, giving life to real motorcycle experiences dedicated to its customers. Meanwhile, some in collaboration with the partners of the dealership, namely the Tuscan Cigar and the Berta Distilleries, to which are added the refined producer of Tomori chocolate and that of Berta “bubbles”, excellences whose locations will be half of road tours reserved for motorcycle owners. MV Agusta.
“We are really pleased to represent such a prestigious brand” said the CEO. of the Maurizio Celon store “, a voice to which was added that of his brother Stefano:” By placing the individual at the center of our project, we considered it important to reinvent the “customer experience” model, offering a unique multisensory experience to those who visit the our conceptual space “. The Rome dealer is not the only “concept store” of the Schiranna house; worldwide, recognizable by the unique image of the sales spaces, to the exclusive MV Agusta branded stores already born in Italy, new ones will soon be added. Among the strategic openings of MV Agusta there are those scheduled by September, that is Caserta and Pordenone, followed by the dealers in Naples and Milan, the latter which will be managed directly by the parent company. The stores in Genoa, Brescia, Catania, Lodi, Lecce and Salerno should also be inaugurated by 2021.
The importance of these openings is underlined by the presence at the opening night in Rome of Timur Sardarov, the CEO of MV Agusta Motor: “From a shared idea, a truly unique reality was born, a brand store with an edge, able to to offer new emotions to our customers. I am happy with the participation of the Celon brothers in this project, not only will they be able to guarantee MV Agusta owners a very high level of service, but at the same time they will offer a real experience of the brand, and of Italian style, at 360 degrees ”.
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