Home » Nashi Argan opens to private capital and chooses Milano Capital

Nashi Argan opens to private capital and chooses Milano Capital

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Landoll, led by Fabrizio Ascoli and Paolo Bergami who produces and markets haircare products under the Nashi and Nashi Argan brands, has concluded the sale of a minority stake in Milano Capital, a private equity and strategic consulting boutique led by Gabriele Bavagnoli with the partner Gianluca Longhi, who carried out the transaction together with a group of private investors.

The cosmetics company distributes its products through a network of over 7,000 hairdressers and 18 single-brand stores in Italy and in 40 other countries in Europe, Asia and Latin America. In 2021 the group had a turnover of around 26 million euros – up by 28% compared to 2020 – with an Ebitda of around 6 million. In the last 10 years the company has grown on average by 18% per year thanks to the quality of the products, the active presence on social media and the careful selection of partner hairdressers.

Milano Capital involved investors in the transaction including Nicola Volpi, former CEO of Permira who works together with a group of investors gathered in BIC Capital, Hydra of the Volta family to which the Datalogic group belongs, GDTre of the entrepreneur Giovanni Domenichini, Deimos of Maurizio Bazzo, Evolution 4 by Daniela Bertagnin Benetton, Luca Pretto Holding, the entrepreneur of the same name and CEO of Pasubio Spa, BG Asset Management by Maurizio Borletti and Paolo de Spirt, former shareholders of Milano Capital in the listing of Spactiv in 2017.

The leadership of the company remains in the hands of Ascoli and Bergami, while Gabriele Bavagnoli will sit with them on the Board of Directors. «After a meticulous selection, we are extremely satisfied in having chosen Milano Capital as a partner to support us in the path of affirmation of the brand already started, but which needed a consistent acceleration – comments Bergami, CEO of Landoll -. Thanks to Milano Capital and the other investors involved in the operation, we are convinced that we can reach more ambitious goals, both nationally and above all internationally “.

Bavagnoli, founding partner of Milano Capital, adds: «Haircare is a sector of great interest and growing all over the world. Italy has some of the main world producers, mainly subcontractors, but very few global brands. Among these, Nashi Argan stands out as the one with the greatest potential, by virtue of its online popularity with over a million followers in social media, the consistency of the business model, the quality of the products and the consistency of the growth trajectory. Together with our co-investors, we are proud to contribute to the growth of the brand alongside the entrepreneurs who created and developed it ».

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