AUM FALL / WINTER 2021
Original Sound · FREE THE TONE
Autumn/Winter Haute Couture Fashion Show
AUM F/W 2021 Fashion show
A new exploration from[type]to[quality]
Change the literary and retro style with modern design
Good at using the original beauty of natural fabrics
Interpret women’s self-confidence, calmness and open breakthrough
Wide-shoulder suit, vertical cut, draped hem
Contains the current women’s independent and unrestrained attitude
Autumn and winter focus on showing the quality of fabrics
Preserve natural texture and make good use of various appearances
Remove the decoration that flows on the surface, and consolidate it into a restrained design language
Realize a comfortable, self-contained urban lifestyle
AUM, established in 2009, is a women’s wear brand that focuses on natural and high-end design. Paying attention to texture and touch, we are determined to pursue high-quality natural art, and advocate the brand concept of “natural comfort, freedom and casual”, aiming to explore clothing and people under natural conditions. In the pronunciation of yoga meditation, AUM means “the sound of nature”, symbolizing innovation, openness and endless possibilities. With natural and advanced design aesthetics, it provides both thoughtful and individual modern independent women. Diversified styles of art, city and leisure.
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