NetEase Cloud Music and Fenghua Qiushi strategic cooperation, Lu Han’s “Medal”, “Primary Color” and other works are online
Recently, NetEase Cloud Music and the domestic music company Fenghua Qiushi reached a copyright cooperation agreement. The two parties will carry out in-depth and diversified cooperation in the fields of music copyright and music performance. At present, NetEase Cloud Music has obtained full music copyright authorization under Fenghua Qiushi, including works by musicians and bands such as Black Panthers, Hulu Boyz, Hao Yun, Lu Han, Wei Daxun, Xu Mingming, Yang Qinsong, etc. In the future, both parties will give full play to their respective advantages to provide Chinese music lovers with more high-quality music content and jointly promote the vigorous development of Chinese music.
According to reports, Fenghua Qiushi has been operating in China for more than ten years, mainly focusing on copyright management, music production, artist management and performance project management. Fenghua Qiushi has established its own music library since 2011, and currently includes many works of rock, pop, folk music and other music genres.
After the cooperation between the two parties is reached, NetEase Cloud Music will acquire the copyright of all the songs of Fenghua Qiushi’s musicians and bands, including the Black Panthers’ “True Color” album, Hao Yun’s “Sunny Sun” album and Lu Han’s platinum album “π” And other musical works. This move will help to further expand NetEase Cloud Music’s advantages in rock, pop, and folk music fields.
NetEase Cloud Music is highly compatible with the music content of Fenghua Qiushi. The cooperation between the two parties will help to better promote high-quality music to enter the public’s field of vision.
NetEase Cloud Music is also a music platform loved by the younger generation in China. Its unique music community attributes can not only effectively improve the efficiency of music content distribution, but also help enhance the interaction between musicians under Fenghua Qiushi and young user groups. As of the first three quarters of 2021, the NetEase cloud music platform MAU exceeded 184 million, and over 90% of its active users were post-90s and post-00s. In June 2021, the monthly active users of the platform actively engaged in UGC creation accounted for about 27%.
In recent years, as the unique community ecology and copyright operation capabilities have become increasingly prominent, NetEase Cloud Music has been favored by copyright owners at home and abroad. Since the beginning of this year, the platform has successively reached copyright cooperation with many domestic and foreign music companies; the total number of authorized music libraries has exceeded 60 million. In the future, NetEase Cloud Music will continue to actively promote cooperation with upstream copyright owners and continue to provide Chinese music lovers with more high-quality music content. (Oriental Net)
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