On November 9, the head IP of audiobooks such as “Three-Body” and “A Space Odyssey” was officially launched on NetEase Cloud Music. From now on, users can listen to the complete content of “Three-Body” and part of “A Space Odyssey” on the NetEase Cloud Music Podcast Channel. All content is authorized by Reader Culture. It is reported that this is the first time that NetEase Cloud Music has introduced sci-fi audiobook content. The platform will also launch a one-month free event for a limited time in the near future. At that time, users can go to the site to listen to multiple head IP audiobooks for free.
“Three Body” is a series of long science fiction novels created by Liu Cixin, which won the 73rd Hugo Award for Best Novel. “Three Body” tells the information exchange, life and death struggle between the earth’s “human civilization” and the “three-body civilization” four thousand light years away, and the rise and fall of the two civilizations in the universe. NetEase Cloud Music’s “Three-Body” sci-fi audio drama is the original content authorized by reader culture. It is built with 3D surround sound effects in the later stage, and the original text is restored in three dimensions. The end world of the body comes in all directions.
In addition, the audiobook “A Space Odyssey” by Arthur C. Clarke, known as the king of science fiction, was also released today on NetEase Cloud Music. The complete content will be released before February next year. In addition, the platform also provides free trial listening benefits for a certain number of episodes of “Three-Body” and “A Space Odyssey” for all users.
As the leading online music platform in China, NetEase Cloud Music is not only meeting users’ listening needs, but also continuing to explore and explore more “listening” scenarios, aiming to meet the diverse consumer needs of users through rich premium audio content. . Audiobooks, as one of the most popular audio content in the NetEase Cloud Music Podcast section, cover many categories such as suspense, thriller, romance, science fiction, fantasy, etc., with a wide audience.
According to the official introduction, in addition to sci-fi content such as “Three-Body” and “A Space Odyssey”, NetEase Cloud Music will launch this month’s suspenseful head IP and titles such as “Ghost Blowing Lantern”, “Descendants of Maoshan”, and “Witch Gu Notes”. “She Came from a Dream”, “Ruyi Pavilion”, “Rouge” and other romantic content. It is reported that NetEase Cloud Music will officially start a month-long free listening event on November 23. Users can go to the station to listen to head audiobooks for free.
Data shows that NetEase Cloud Music is the most popular music platform for young users, with about 90% of active users born in the 90s and 00s. In recent years, podcasts have gradually become one of the most popular content formats for young people born in 1995, providing users with more intuitive expressions than words and more in-depth thinking than videos. According to the “PodFest China 2020 Chinese Podcast Listener and Consumption Survey” report, NetEase Cloud Music ranks among the top three listening channels most frequently used by Chinese podcast listeners. In the future, NetEase Cloud Music will continue to introduce high-quality head audio IP and launch premium self-made content to enrich the content ecology of the platform.
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