SkinLabo, an Italian digital brand founded in Turin at the end of 2016 by a group of entrepreneurs and venture capitalists, has just closed a new round of investment of 9.1 million euros. The brand, which has already raised almost 17 million euros since the end of 2016, is present throughout Europe with 20 dedicated online stores in 15 different languages and boasts constantly growing numbers. Over 900 thousand active customers that today are growing at a rate of 70 thousand per month, with a forecast of turnover of 15 million for 2021 and over 1 million customers in the database.
The funds of the new round will be used for the opening of the US market, new hires, investments in IT, research and product development and for the strengthening of marketing communication activities.
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Among the new shareholders are the lead investor of the Vertis round, SGR active in the management of private equity and venture capital funds, Immobiliare.it and Angelomario Moratti, active, through the holding company Seven Investments, in investments in digital and innovative realities in the panorama Italian and international.
«We are proud that prestigious Italian and international venture capital players took part in the round – comments Angelo Muratore, CEO and founder of SkinLabo -. Thanks to their support, we will be even stronger and more determined in achieving the objectives of our industrial plan which provides for the end of 2025 exceed 100 million in turnover and the 4 million active customers between Europe and the United States. These important players have recognized in SkinLabo excellence in innovative digital marketing activities for the acquisition of new customers and their loyalty ».
The brand’s mission is to offer a high quality cosmetic experience in the cheapest, easiest and fastest way, thanks to a single online consultancy service active 24 hours a day, via chat and telephone, and to the business model direct to consumer online which eliminates unnecessary distribution costs for the end customer. The company also continues to increase its product range by focusing on natural ingredients and concentrated active ingredients. To date, there are 60 proposals with a focus on anti-aging. Body, face, eyes and lips, hair, sun and make-up are the lines already on the market to which beauty supplements will soon be added.