Home » Nicholas Tse is a guest at Wei Ya’s live broadcast and online roadshow helps boost the summer box office

Nicholas Tse is a guest at Wei Ya’s live broadcast and online roadshow helps boost the summer box office

by admin

On the evening of July 30th, Nicholas Tse was a guest at Weiya’s live broadcast room to conduct an online roadshow for the just-released movie “Rage: Serious Cases”. During the road show, Nicholas Tse reproduced the micro-expression of literary and opera and the basic skills of acting in the film for the audience. The live broadcast room laughed and laughed, attracting more than 10 million spectators to watch, and 120,000 film-viewing qualification tickets were sold out.

The movie “Furious Cases” is the final work of director Chen Musheng, who is known as the “king of police and criminal films”. The film is directed and produced by Chen Musheng, produced and starred by Donnie Yen, and starred by Nicholas Tse and Lan Qin. The five core battles in the movie fully demonstrate the aesthetics of action drama. Whether it is a fist-to-fight fight or a colorfully illuminated scene, it is a new action movie experience that should not be missed.

During the online roadshow, Nicholas Tse reviewed his many collaborations with Director Chen Musheng, and once again expressed his respect and deep memory of Director Chen Musheng. In addition to sharing the behind-the-scenes story of the movie’s martial arts, Nicholas Tse showed off his neat skills on the spot, and pointed out the essentials of Wei Ya’s punching movements. Fans who have watched “Rage: Serious Case” on the first day of the show left a message in the live broadcast room to express their praise for the film, interact with Nicholas Tse across the screen, and present the Amway film to the audience together.

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After the live broadcast, topics such as “Via Nicholas Tse Live” and “Nicholas Tse Status” caused heated discussions among netizens.WeiboHot search, Douyin hot list. According to data from the Beacon Professional Edition, so far, the box office of “Furious Case” has exceeded 100 million, and it has topped the single-day box office rankings for two consecutive days since its release.

As the industry’s first online roadshow brand, Taoxiu Marketing Impact Broadcast has created a new “content e-commerce + movie announcement” joint position. The perfect ticket purchase link achieves the shortest ticket purchase path in the live broadcast room and improves ticket conversion; In addition, through the instant capture and distribution of live broadcast content, the “impact broadcast partner” quickly converts exciting content into short video materials after the live broadcast. Multiple exposure. On the night of the online road show of “Furious Cases”, the impact broadcast partner quickly matched millions of KOLs to capture and edit the short video of the second creation in real time, helping the film to be on the Tik Tok hot list. Among them, the topic “Nicholas Tse taught Wei Ya’s self-defense skills to laugh crazy” exceeded 6 million views.

With the close cooperation of live broadcast + short video marketing, the online roadshow of impact broadcast has made the trinity of topic, word of mouth, and box office more and more mature. Brought value increment for the film publicity.

Through the innovative product form of online roadshows, the film’s main creator can avoid the burden of traditional offline roadshows, and maximize the efficiency of roadshow publicity. Under the current special background, Taoxiu’s marketing impact broadcast online roadshow continues to provide an efficient and convenient launch venue for the film, helping the summer box office to continue to heat up.

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(Source: China Economic Net)

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