ROMA – The Japanese Nissan dealership of the Apollonj Ghetti Group has been awarded the Nissan Italia Award, an award given to Nissan partners who have distinguished themselves over the past year for their business results and the quality of their sales and service processes. The Nissan Italia Award is part of a global competition involving around 4,000 Nissan dealers worldwide. Of these, only a very small elite wins, or 4% of the total, equal to 160 dealers globally, 3 of which in Italy. The Apollonj Group has also inaugurated the new site in via della Maglianella which is added to the 2 sales sites, effectively guarding the North, North-West area of the capital.
Marco Toro, President and Chief Executive Officer of Nissan Italia, in presenting the Nissan Italia Award to the owner of the dealership, Marco Apollonj Ghetti, commented: “The Japanese auto, Nissan partner for 13 years, has proved its worth in a very competitive market like that Roman and the new site, inaugurated today, is a milestone in its growth process. I am sure that the results obtained are an incentive to do even better and the new features of the Nissan range are an excellent opportunity to do so. The new Qashqai mild hybrid, already available in dealerships, to which Qashqai e-POWER will be added by summer 2022, the new X-Trail e-POWER and 100% electric Ariya will allow our dealerships to compete better in the car segment electrified, in strong growth in Italy and which in August registered a share of over 40%. “
The award is awarded by measuring the performance of the dealerships on four indicators: sales results, after sales, financial product penetration and customer satisfaction. The Japanese Nissan won thanks to a total market share in sales of 3.1%, higher than the Italian average of 60% and a 3.5% share in the private channel, 80% higher than the Italian average. After sales, the turnover of spare parts per unit of vehicle fleet exceeded the Italian average by 3%. Financial products were combined with almost 9 out of 10 cars sold, with a penetration rate that exceeds the Italian average by 20%. Finally, sales and after-sales customers declare themselves “totally satisfied” at 99% and 95% respectively.
Marco Apollonj Ghetti, owner of the dealership, said: “We worked hard to win this award and we are happy to be able to celebrate it together with the whole team on our new site. We have made important choices that have contributed to improving our performance, such as the enhancement of CRM, the separation of new and used businesses, the inclusion of a resource dedicated to Nissan Intelligent Buy flexible loan renewals. The Apollonj Ghetti team is the key to success. You can’t win alone and our team has proven to be up to the complexity of the market due to the moment of global pandemic and the radical change in technologies. All this also because of the strong sense of belonging of the collaborators to the Group. So, thanks go to them. Furthermore, we are very attentive to customer satisfaction, which is why our collaborators periodically participate in training courses for the optimal management of sales and assistance processes. “
Another strong point of the dealership is the ability to make the most of the potential of Nissan Juke, a car that with its launch in 2010 created the B-SUV, today one of the most important segments in Italy. The second generation of Juke was launched at the beginning of 2020 and in recent months the Japanese has always been in the Top5 of sales in this segment.
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