Leica Camera has joined hands with Japanese fashion brand MEDICOM TOY to launch a new single product-“M”. Taking the Leica M system camera as the design prototype, it demonstrates the encounter between classic design and trendy fashion.
This is the first time that Leica has launched a co-branded trendy game. It is only available in limited quantities in Greater China. It has officially landed on the WeChat mini program of Leica’s limited-time boutique.
The 100% and 400% size combo sets come with a camera strap and a multifunctional camera bag. The camera bag can be fitted with a 400% size figure, or suitable for Leica M system cameras (equipped with some lenses). This makes the 400% size model the first product that can be cross-carried in BE@RBRICK history.
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Lego x Harry Potter
Commemorate the 20th anniversary of the launch of the new building block joint name
Lego announced to commemorate the 20th anniversary of cooperation with the well-known IP “Harry Potter”, the launch of a new building block joint name.
This building block contains 3010 parts. The main part is the Hedwig owl raised by the protagonist Harry Potter. In addition, there are round black-framed glasses, wands, magic potions, which appear as parts.
This set contains 3 exclusive commemorative golden villains: Professor Dumbledore, Professor McGonagall and Hagrid. Co-branded sets will be available for sale in limited quantities on September 2.
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Doraemon x Guancha New Food Gift
Launched joint moon cakes
Guancha Xinshili and Doraemon jointly launched the 2021 Mid-Autumn Festival limited mooncake “Milk Crisp 16 Ren”, and held the launch ceremony of Hema Xiansheng offline channels in Beijing.
At the same time, in order to continue the dual experience of deliciousness and social interaction, the gift box adds consumer interest through elements such as the embedding of interactive three-dimensional scene puzzles and the eye-catching Dora canvas bag.
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CoFANCY can sugar
Give away “Canned clam shell that can make pearls”
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Versace x Junya Watanabe
Tribute to the spirit of rock and roll
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Nespresso x Chiara Ferragni
Release of a new co-branded series
Nespresso Espresso and Italian entrepreneur Chiara Ferragni released a new joint series. In this cooperation, Chiara Ferragni will use her iconic fashion elements into Nespresso’s hot-selling coffee machines and accessories.
Selected three coffee flavors: Rome coffee, the source of Italian inspiration, scono coffee, and strong ice coffee, to create the “love selection 3 packs”. The appearance of the co-branded Essenza Mini coffee machine adopts a fresh and gentle color design, matched with Nespresso x Chiara Ferragni’s beloved and selected co-branded capsule series, to let the passion bloom on the lips and teeth.
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