Buy a pair of shoes? An outdated concept if the purchase requires 3 shoes. Two perfectly identical and a third similar but of a different color. To unpair, redial. Just presented – and already on sale on the site www.unpair.it – the first collection of the Un / Pair brand, conceived and created through a start-up by Giulia Bagella, who after the last multi-year experience for the Max Mara group, decided to create a product of her own: a mismatched shoe, transversal by gender and age group, following the play and originality of the masters of surrealism.
The secret lies in the combination
A / Pair is one slipper apparently, a Friulian in construction and a sneaker in detail. The Un / Pair have an ambidextrous fit – which is achieved thanks to the traditional ambidextrous sole of the original Friulian – and are always presented in sets of 3. At the choice of the couple – for color and fantasy – a series of alternatives are proposed that those colors recall and which allow you to combine the “third piece” as you wish.
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First collection in three colors
Made entirely with Italian materials and handcrafted in Friuli Venezia Giulia, the first collection is characterized by a denim upper, in three different colors: light blue, gray and ivory. The attention to detail, the toe in black cotton velvet, the soles with powder blue stitching, the back ribbon with the 3 star logo, as well as the different colors of the upper, offer the freedom to decide the combination that best represents us. every single day. The packaging is also attentive to sustainability: produced by an Emilian company, the Un / Pair clutch bag is in black tyvek, a recyclable and waterproof material that allows multiple uses as needed.
“The project started in September – explained Giulia Bagella – but for a long time I wanted to create simple, elegant models that would allow you to do something that had never been done before: buy 3 shoes to match them according to mood and occasion. The pandemic is demonstrating the dynamism of e-commerce and the increase in the propensity, including of Italian consumers, to shop online. The product is 100% made in Italy and made by a Friulian laboratory. Now we are already thinking about a winter version ».