The Onitsuka Tiger 2022 Spring/Summer series was recently unveiled at Milan Fashion Week, Italy. The new series is designed by the brand’s creative director Andrea Pompilio, and the promotional video “MILAN-TOKYO” released at the same time is directed by Hideto Hotta.
This season, the designer conceived a trip from Milan to Tokyo. The imaginary Tokyo is unexpectedly empty, but without losing its unique color. The journey starts from the airport in the night and passes over the city. The huge traffic lights, bridges, streets, and elevated expressways all cover the loneliness of night. Move to change the scene, the camera cuts to the airport runway. The night journey came to an end on the top of a skyscraper in Tokyo. The endless lights are reminiscent of the dystopian future world depicted in the Japanese anime that conquered the world. Sleeping Tokyo is about to wake up and welcome the busy daily life full of vitality and modernity. 2022 is the Year of the Tiger, which echoes the brand’s core logo Tiger and the recurring slogan The power of the tiger. To this end, the 2022 Spring/Summer series specially launched multi-purpose garments with complementary colors of animal geometric patterns and horizontal stripes, as well as beach clothing. The soles and uppers of the two new shoes are also printed with special tiger skin patterns. Interesting You may wish to continue to pay attention.