Online movies and online dramas have licenses
2022-05-17 09:16:50Source: Beijing Youth Daily
The “Dragon Mark”, which is the domestic film release license, has always been called the “birth certificate” of the film. Nowadays, online audio-visual programs such as online dramas and online movies also have their own “Dragon Logo” – “Net Logo” (Internet Drama Distribution License). The background of the “Net Logo” is vermilion, which is the opposite of the background color of the “Dragon Logo” of the green-bottomed faucet.
The newly added “Internet Drama Distribution License” is divided into online dramas and online movies, and the issuing authority is the State Administration of Radio and Television. The “Duel” that is currently being broadcast has become the first online drama to receive a “Internet Label”, and the distribution license is “(General Administration) Internet Drama Review (2022) No. 001”. The upcoming online movie “Leaves on the Golden Mountain” became the first online movie to receive a license, numbered “(General Administration) Net Film Review (2022) No. 001”.
This means that the era of “online record numbers” for online movies and online dramas is coming to an end, and the era of more standardized and stricter “web labels” has arrived.
Beginning in 2019, online movies and online dramas, like movies and TV series, have basically achieved unified online and offline review standards. Even online dramas can already participate in the evaluation of national awards like TV dramas, and they are no longer treated differently. The State Administration of Radio, Film and Television mentioned in the 2022 work arrangement for the rule of law in radio, television and online audio-visual, to further improve and improve the legal system of radio, television and online audio-visual, and proposed to adhere to the unified orientation, standard and scale of online and offline, and effectively promote radio, television and online. Laws and regulations in the audio-visual field have been implemented.
According to the report of “NetTV Internet”, in the past “online record number” era, the State Administration of Radio, Film and Television had a clear standard for placing “online record number”, for example: “online record number” must be placed at the bottom right of the program title screen, the record number and The titles of film and television dramas are presented together. The font, size and color of the record number should be set reasonably according to the situation of the title screen, so that it is clear and easy to identify, and then it can be sent to the online platform for broadcast.
Now that the “Net Logo” is born, from the current situation, the “Net Logo” title is 5 seconds long, and like the “Dragon Logo”, it is placed at the beginning of the program title.
Text / reporter Xiao Yang
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