«Not only am I a friend of Liguria: I have always come, since I was a child. On the Riviera I have many friends and I am a great lover of regional cuisine, and Ligurian cuisine is the best in Italy. When I say it, the others go crazy ».
Oscar Farinetti, Eataly guru, is excited: “I’ve been to Ariston other times, to the audience of the Festival finals and to Tenco and a couple of times on stage with some politicians, but now I’m the protagonist: this drives me crazy”. Yesterday he was the special guest of a literary Tuesday at the casino of Sanremo, which for the occasion took place in the historic theater. With the entrepreneur, on stage, for the presentation of the book «Never Quiet. My story (unwillingly authorized) “, there were also the mayor Alberto Biancheri (” Fantastic: he is the first citizen of the ideal flower city, an entrepreneur who produces and patents flowers “), the president of the board of directors of the casino Adriano Battistotti, the landlord Walter Vacchino (“It’s crazy: with a unique intelligence, culture and depth. He is the Ligurian I imagine”) and his friend Franco Boeri Roi, entrepreneur in the oil and gastronomic sector. The president of the casino board, Adriano Battistotti, introduced the meeting, led by Marzia Taruffi. In the audience also representatives of local entrepreneurship and culture. At the end, he moved to Villa Nobel, host of Rotary Sanremo-Hanbury, Rotary Sanremo and the two Matuzian Lions. Here too he spoke, with his great communication skills, about his 592-page book (“If you don’t like it, it can make a good show in the library, but if you like it, and many are telling me it, it accompanies you for hours and hours)” , his stubbornness, successes and mistakes. «Ligurian cuisine is of a crazy depth – continues Farinetti – Ligurians are thrifty: they create simple recipes, with little cost, but excellent. From land and sea: from rabbits to red shrimp, a delicacy that must be savored, obviously without exaggerating, so as not to catch them all. The Northern Tyrrhenian Sea offers excellent fish in terms of quality ».
Farinetti declared his love for extra virgin olive oil and vegetables from western Liguria: «They are among the best in the world, I really like them: tomatoes, purple asparagus, artichokes, salads. A heritage of beauty and goodness. Lately in the Ponente area the wines have improved. In the past we Piedmontese brought wine from home because we didn’t trust it. Now, however, it is a pleasure to taste them, and for me, who love to drink local wines, it is a real pleasure: excellent Vermentini and Pigati, but also reds, like Rossese ».
Farinetti advises Ligurians to be “more proud of their land”. «They have made a career in the world, starting with catering. Here they must express an extraordinary level of hospitality for a high target, because there are not the immense spaces of the Romagna Riviera. Inventing top-level tourist itineraries. Just build: you can start by enhancing the extraordinary historical centers ». –
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