Sohu Entertainment News (Hamai/Wen) The film market was cold in March, and finally ushered in a Hollywood imported blockbuster “Uncharted” with some weight. The film chose to open on Monday and was released on March 14. Only 12.36 million yuan, with an attendance rate of 2.5%. On March 15, the box office dropped to 7.79 million yuan, with an attendance rate of 1.7%.
On the one hand, the popularity and appeal of the film itself is not enough. On the other hand, the domestic epidemic has rebounded again, and theaters in many places have been closed, which has also greatly affected the box office of the broader market and the audience’s psychology of watching movies.
“Uncharted” is an action-adventure production that Sony Pictures attaches great importance to. It is adapted from the game of the same name and directed by Ruben Fleischer, who has filmed “Zombieland” and “Venom: Deadly Guardian”. ” “Dutch Brother” starring Tom Holland, tells an adventurous story about the hunt for gold.
The film was released in North America on February 18. The word-of-mouth and box office were not satisfactory. The freshness of Rotten Tomatoes was 40%. The North American box office was 113 million US dollars, the overseas box office was 188 million US dollars, and the global box office totaled 301 million US dollars. The film, which cost $120 million to make, may end up just paying off, with little chance of making big bucks.
Due to the impact of the epidemic, thousands of theaters across the country have closed their doors, and with no blockbuster new films released, the national single-day box office has fallen below 20 million yuan, and it was 16.29 million yuan on March 15, which can be said to be very bleak.
According to the data of Maoyan Professional Edition, on March 14, there were 9,634 theaters in operation across the country (with valid film schedules on that day), and the operating rate of theaters nationwide was 70.87%. According to this data, the number of theaters nationwide is 13,594, of which 3,960 are closed.
Big ticket warehouses in Shanghai and Shenzhen, as well as Jilin, Inner Mongolia, Shaanxi and Shanxi have been greatly affected. Only 61 theaters opened in Shanghai on March 14, with an operating rate of 16.58%. The operating rate of theaters in Guangdong Province, where Shenzhen is located, was 61.14%, the operating rate of theaters in Jilin was 13.19%, the operating rate of theaters in Shaanxi was 48.27%, the operating rate of theaters in Inner Mongolia was 58.37%, and the operating rate of theaters in Shanxi was 58.37%. The operating rate was 65.85%.
The data of Lighthouse Pro is different from that of Maoyan Pro. According to data from the Lighthouse Professional Edition, on March 14, there were 9,690 theaters in operation across the country, with an operating rate of 85.2%. Based on this calculation, there were 11,373 theaters in the country, and 1,683 were closed.
Lighthouse data shows that on March 14, the operating rate of Shanghai theaters was 19.3%, that of Jilin theaters was 15.6%, that of Shandong theaters was 69.3%, that of Guangdong theaters was 76.1%, that of Shaanxi theaters was 74.3%, and that of Inner Mongolia theaters was 74.3%. The operating rate is 75.2%, and the operating rate of Shanxi Cinemas is 79.5%.Return to Sohu, see more
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