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Packaging protagonist between innovation and sustainability

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Packaging protagonist between innovation and sustainability

Not just formulations: the commitment of cosmetic companies towards sustainability passes more and more from packaging: glass, paper and plastic are the protagonists of research and innovation to limit their use and reduce the environmental impact.

One of the latest innovations in the sector are airless containers that help prevent product oxidation, avoid contamination from external agents and guarantee precise dosage. Driving demand is the cosmetics sector, which covers almost 90% of the market, followed by the pharmaceutical and food industries. The reasons behind the boom of this type of packaging are many: on the one hand the skincare brands that want to offer the consumer maximum safety and on the other hand the new independent brands, with a green approach and looking for packaging made with sustainable materials. and / or separable. Research & Markets has estimated that the airless market, now valued at around 3.2 billion euros, should exceed 7 billion by 2027, with an average annual growth of 5.7 percent.

For this reason Lumson, after the award-winning airless in XPaper paper, recently presented Envers Glas, a glass jar – always with airless system – in customizable glass with a wide variety of effects and decorations (screen printing, hot stamping, metallization, internal painting) and designed with an eco-conscious approach: once the product is exhausted, the glass and plastic components can be separated and conveyed along the correct recycling chain. The reason for the new launch? Responding to market trends: in the face skincare segment the most used format is, in fact, 50 ml and glass jars represent about 50% of the total used. In 2019, the units produced exceeded 226 million. A business destined to grow over the next few years, with an expected trend of + 13%, according to the company.

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Refillable and sustainable solutions are the key products of Berlin Packaging | Industries Awards. Starting from the Makeup in Glass collection, glass containers for make-up, to which are added the bottles that can be combined with multiple accessories, which allow you to cover different areas of application, from specific products for the face and lips with flocked applicators, up to to the eye and brow area with mascara applicators. These too can be decorated with painting, metallization, screen printing and engravings, not to forget the design.

The health emergency of recent months has turned the spotlight on single-dose packaging which is also the best response to the impossibility of testing the product in stores, because it allows the customer a first experience before proceeding with the purchase of the conventional format. Valmatic has enriched its proposal with constant attention to the sustainability of production, using materials composed of RPet coming up to 80% from recycled bottles. Furthermore, the vertical thermoforming-filling machines work guaranteeing an industrial waste in production close to zero. Among the novelties developed by the company: a stand-up vial e squeezable, ideal for serums, skincare and hair treatments; and a range of thermoformed paper containers, Paperdose, which can be differentiated directly into the paper.

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