Investments in digital, but also in physical retail, and proximity to the world of celebrities supported the growth of Pasquale Bruni, which recorded a 17% increase in sales compared to the end of September 2019, therefore pre-pandemic, and growth 101% compared to 2020.
In particular, the jewels of the Valenza maison have been very successful in the United States, a market that reaches growth of 12.80% compared to 2019 and 106% compared to 2020, with 14 new stores opened in the American territory. An area where the association with stars and well-known personalities such as Lady Gaga, Jennifer Lopez, Michelle Obama, who in recent months have worn Pasquale Bruni jewels, has also been intensified, according to a strategy developed by Eugenia Bruni, creative director of the brand since 2001 and daughter of the founder.
Also on a global level there has been a significant expansion in the European markets, in which the company was already present, as well as a consolidation of all the historical markets. The increase in traditional retail markets was supported by strategic distribution on the main digital market places, such as Farfetch and Ounass for the Middle East, but also by investments in the direct e-commerce channel.
And in 2022 Pasquale Bruni aims at a complex but very promising market, China: “The maison confirms expectations – explains Roberto Bocus, Pasquale Bruni’s global commercial director -, we have worked hard to achieve these important results in such a challenging time as the post-pandemic one and above all for a still family-run company. Among our main objectives is a further strengthening of the Italian market, as well as some European markets (including the United Kingdom) and that of the Middle East, Eastern Europe and Russia; in 2022 we will also focus on China, a real challenge that we feel more than ready to face ».