An all-Italian company, born in Vicenza, in whose corporate structure in 2019 the Orienta Partners fund specialized in investments of small and medium-sized Italian companies entered and which in 2020 launched an international development plan by opening its distribution also to Spain and France. And in this first half of 2021 it has continued its expansion at a European level by adding Germany among the markets served. PassioneUnalti, a company active in the hand care sector, closed 2020 with a turnover of 35 million euros, up 43% compared to the previous year.
The business model based on online distribution which, as explained by the company, “guarantees rapid and optimal management of customer service, which has seen an increase in the number of professional consumers at the end of 2020 served reaching 365 thousand ».
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Digital is not just for sales: the brand launches new products every month through its social channels, Facebook and Instagram, and can count on an online community of over 404 thousand people who follow the trends proposed by the brand with about 2 million video views monthly.
To accelerate its growth, the company launched its international development plan in 2020 by opening its distribution to the Spanish and French markets and continues its expansion at a European level by adding Germany in the first six months of this year.
«Our business plan foresees, for the next few years, first of all the consolidation of our leadership on the Italian market and the strengthening of the brand’s recognition also among the final consumers – comments Mario Gardini, president of PassioneUnnail -. Obviously, this is accompanied by the international expansion plan already successfully launched in the last financial year just ended ».