(Original title: Yiqiping: Do you think you just bought a VVIP? How could it be possible!)
Apart from busy work, it is so pleasant to hold your beloved snacks and start the drama time. Who is the boss behind the scenes? When all the details point to a ready answer, the dialog box “Want to watch the whole show, please buy a member/VIP” suddenly pops up on the screen…
Does such a scene feel like deja vu? Coincidentally, some netizens have already purchased members, but they are stuck in the middle of the episode by their VIP qualifications, which is really uncomfortable. Upgraded to a VIP member, I wanted to “first watch”, but was blocked by the single episode unlocking function of “VVIP”. When I wanted to watch another episode, I had to pay to unlock it again. However, the days of VVIP were not better. The money was spent steadily, but the dreamlike dialog box still appeared as expected: “Sorry, your unlocked episodes today have reached the maximum number of episodes! See you tomorrow! “
When the drama was in full swing, it stopped abruptly, so stiff and unreasonable.
This is what really happens in our lives. Many Internet video playback platforms have designed similar viewing rules. There are VIPs, VVIPs, and lifetime VIPs if you buy members… Some video sites are like rogue software in the early years, with endless sets of sets, serial sets, and fancy sets. I don’t believe you! Of course, some video playback platforms are playing word games, and you have no discussion about it. However, the ultimate goal is to allow users to pay continuously and repeatedly in order to continue watching film and television works. Although the payment amount may not seem unbearable, these video playback platforms are really ugly and tiresome.
As a video website holding various copyright resources of film and television, the membership system is one of its ways to obtain profits. By becoming a member, the user obtains the rights to remove advertisements and watch exclusive film and television works. The supply and demand parties of the transaction voluntarily choose, which is a payment method recognized by consumers. However, the constantly popping up additional payment requirements are actually depriving users of the right to choose in the name of the choice of consumption mode. The use of existing popular film and television works to bundle and sell a variety of paid items not only ignores consumer needs, but also blatantly violates consumer rights. In the short term, profits have increased, but in the long term, it will be an overdraft of user trust.
There is always a market for good content, but the rules must not be forgotten. He thinks that he is the only one and monopolizes the market of popular dramas. He blindly seeks profit and seeks quick success. The fancy cutting of leeks and fleece, and killing the audience’s trust, will surely set the fire.
Source: People’s Daily Online