On July 11, PepsiCo (hereinafter referred to as “Pepsi”) announced the comprehensive renovation and upgrade of the Pepsi Store, opening a new virtual-real interaction experience with a subversive trial of the Metaverse ecology, and sharing with users through high immersion and innovation. Create, realize the social freedom of the younger generation, and explore the expression of personality without fear of boundaries and with more tension of the times.
Pepsi Store Completely Renovated and Upgraded
“I” is the universe, reshaping the future imagination with love
Pepsi found that in the new field driven by the metaverse and more three-dimensional and multi-faceted, Generation Z expects to enjoy more dominance and participate in the process of creating the “future” together. Creativity is the primary productive force, and love drives creation. The birth of Pepsi Metaverse marks that in the new context, the brand is trying to build an unprecedented innovative dialogue with young consumers – becoming their “creation partner”, extending the boundaries of creation, and building together imagination, creativity and A “new world of the future” with vitality in one.
The breakthrough and upgrade of the Pepsi Store is initiated by the “super daring” of the Pepsi family – Pepsi-Cola Sugar Free, who takes the lead in breaking the limitations of time and space with a sassy and daring attitude, and encourages young people to expand their vision for the future between reality and reality. The boundless imagination, free to create, free to dominate.
Pepsi Sugar Free Detonates the Innovation Trial of “Pepsi Metaverse”
Assemble the Pioneer Alliance, the first domestic show Metaverse Live House is about to come out
Love, mutual stimulation of fission. In this metaverse revolution, Pepsi has formed a creative team represented by the well-known digital artist SHANE FU, and will launch 4 limited-edition NFT digital art collections, and use surreal naked-eye 3D blockbusters to show this group of highly technological sense. The collection of , see through the bizarre world of the future. Cyberpunk sees through cool space, nebula surrounds outlines fantasy and fantasy, and natural element sketches such as glittering water and wind blowing wheat waves imitate charming fantasy realms, all of which reveal the pursuit and yearning for the deepest mysteries of the universe.
At the same time, four Pepsi family virtual idols, which symbolize the vitality of the future universe, were born, not only inheriting the love core of the Pepsi star family, but also the personality silhouette of the young creativity in the future. In the vast universe, we use love to sense Each other, super daring and fearless, lively and interesting, create and move forward together in the intersection.
Pepsi family virtual idol super dare to come
In order to more vividly link the future music experience, Pepsi will also set a precedent in the industry, in-depth cooperation with the virtual music carnival TMELAND, and exclusively present the domestic premiere Metaverse Live House “Pepsi Chaoyin Dreamland”, breaking through physical limitations and creating an immersive experience for young people. virtual 3D concert. Under the leadership of two heavyweight mysterious music guests, each experiencer will travel through desert, oasis, seabed, planetary universe, cyber city and other changing scenes, and start an adventure from “dream” to “dream”. trip. PepsiCo will also issue a grand invitation to young people all over China. Users can participate in the co-creation of the concert through DIY lyrics and release their imagination of future music. At that time, Pepsi’s first metaverse theme song will also be launched simultaneously, which will be publicly performed by the virtual idols of the Pepsi family for the first time.
Cross-circle virtual community is launched, projecting the ideal picture book of “the third space of the future”
Pepsi will also join hands with Tencent Super QQ Show in August to create the first virtual Pepsi Store online experience space, further extending the futuristic social experience integrating fashion, technological imagination and surreal interaction. While respecting the unique personality, Map young people’s imagination of future social and lifestyle.
This 3D virtual space combines colorful summer elements, and the immersive experience makes people feel cool in the summer in a second. It will be composed of two creative themed spaces, “Cool Store” and “Summer Beach Style”. Users can interact intelligently with the virtual idols of the Pepsi family through holographic projection, and can also purchase various Pepsi drinks and exchange their favorite future trendy products. Through interactive appreciation and mechanism triggering, users can not only explore the cutting-edge creative inspiration of future fashion together with the brand, but also trigger a virtual fireworks rain in the refreshing summer atmosphere to enjoy the happy summer time.
In order to further unlock the life experience beyond reality, Pepsi will also launch a variety of popular virtual characters performed by the Pepsi family, such as music DJs, skateboard masters, parkour masters, etc., to lead the experiencers to experience the “N kinds of life” Parallel wonderful experience
Pepsi Metaverse takes young creativity as the core, creates a new virtual field, reshapes the diverse self-expression of contemporary young people, continues the vitality of the present, and builds an infinite connection with the future. It will become a place of love for young creativity, and through the mutual projection of reality and virtuality, it will unlock the infinite possibilities of young creativity.