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Peugeot & Djokovic, the end of a love affair

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Peugeot & Djokovic, the end of a love affair

This was announced directly by the CEO of Stellantis, Carlos Tavares: meeting with reporters before the presentation of the group’s long-term strategic plan anticipated that Peugeot will leave one of its most important testimonials, Novak Djokovic: “We will not continue with the sponsorship of Djokovic”.

The thought was automatic that it was the Serbian’s decision not to get vaccinated that decreed the decision, but the thing was denied: behind it there would be an economic reasoning. Also Lacoste he had said he wanted to reconsider the situation and wanted to discuss it with the player, but for the moment no official decisions have arrived. Curiously, his main opponent in Australia, Prime Minister Morrison, tested positive for Covid.

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